SPACES launches new TVC penned by Piyush Pandey

SPACES has launched a 360-degree high decibel marketing campaign with an objective to drive brand awareness and strong category association with bed a...

Sumanto Chattopadhyay named Chairman and Chief Creative Officer of Soho Square, India

A recipient of multiple accolades, Chattopadhyay will take on the responsibility on August 1

Ogilvy India restructures for new Integrated Creative Leadership

Ajay Gahlaut, Sukesh Nayak, Kainaz Karmakar, Harshad Rajadhyaksha, Mahesh Gharat and Azazul Haque to lead new Integrated Creative Leadership structure

As Zoozoo Man Rajiv Rao moves on from Ogilvy, Piyush Pandey writes heartfelt letter

Though Rajiv Rao is moving on to filmmaking he will continue as Ogilvy India’s National Creative Leader till Sonal Dabral takes over

India is still a youngish market in digital and cyber space: Piyush Pandey

With Ogilvy India winning seven of India’s nine Lions at Cannes Lions 2017, e4m catches up with Piyush Pandey, Executive Chairman and Creative Directo...

Jury members at Pepper Awards deliberate social media feedback

As controversial brands get dragged through the dirt by the online mob, industry creative heads suggest believing in one’s research, work and creation...

RIP Vinod Khanna: Loss of a charmer, whose machismo made Cinthol an iconic brand

During his reign as Bollywood’s heartthrob, majorly in the ‘70s and ‘80s, late actor Vinod Khanna also featured in some brand endorsements- the most m...

Guest Column: Ramesh Agarwal has left behind a fantastic legacy, and a great brand: Piyush Pandey

Ad guru Piyush Pandey, Executive Chairman & Creative Director, S Asia, Ogilvy & Mather India, pays a tribute to the late Ramesh Chandra Agarwal, Chair...

Dainik Bhaskar Utsav 2016: A star studded affair

The celebrations began on the 15th December and included a special session with Baba Ramdev. This weeklong Utsav will culminate on 21st December with...

Donald Trump mouthing Modi-like slogan fails to impress original campaign creators, Piyush Pandey and Prasoon Joshi

Both Pandey and Joshi are not giving too much importance to Trump’s latest promo, “Abki baar Trump sarkar”

Dixcy Scott launches 'Fully elastic, Fully fantastic' campaign featuring Salman Khan

This is the first campaign for Dixcy Scott after O&M won the account without a pitch process early this year

Central govt. committee finds AAP guilty of wasteful advertising expenditure

A three member committee constituted by the central government has directed Aam Aadmi Party to reimburse the state exchequer with the amount of money...

Brands try to cash in on Indian Olympians but gross commercialisation not a good idea: ad experts

Though bulk of the endorsement deals are bagged by cricketers, advertising experts held that a promising future awaits athletes

Amazon India, Exide Life, Ferrero Rocher, Ultra Tech ring in Raksha Bandhan celebrations

While Ferro Rocher &PaperBoat have innovated on their packaging, Amazon India, Exide Life have used a quirky tone to highlight the importance of this...

Cannes Lions 2016: Collaboration is the trend emerging out of the festival this year, says Piyush Pandey

Ad guru Piyush Pandey sees the inter-dependence of technology and ideas growing in the world of advertising, as well as the coming together of differe...

Today we don't walk into a pitch with a sense of arrogance-Kunal Jeswani, Ogilvy

We need to be fabulous storytellers first. I don’t want people to get overawed by technology; chasing technology more than the idea, story, craft and...

Standing ovation for a moist-eyed Piyush Pandey @Goafest 2016

Ad guru Piyush Pandey was felicitated at the recently held Goafest 2016l. It was a moment of high emotions as the industry welcomed him with open affe...

Ad Guru Piyush Pandey awarded Padma Shri sets Twitter abuzz with congratulatory messages

In the category of 'Others-Advertising & Communication', advertising legend Piyush Pandey was awarded the prestigious Padma Shri this year

2015: A year of e-comm advertising, but has it been one of brand building?

Amazon, Snapdeal and Flipkart have been most prominent in terms of their advertising this year. From launching their high-decibel campaigns to engagin...

2015: A year of e-comm advertising, but has it been one of brand building?

Amazon, Snapdeal and Flipkart have been most prominent in terms of their advertising this year. From launching their high-decibel campaigns to engagin...

Rewind 2015: 2015 has been a Marketer’s fear year : Piyush Pandey

Piyush Pandey, Chairman and Creative Director of Ogilvy & Mather, India and South Asia speaks about noticeable trends this year for both the industry...

Rewind 2015: 2015 has been a Marketer’s fear year : Piyush Pandey

Piyush Pandey, Chairman and Creative Director of Ogilvy & Mather, India and South Asia speaks about noticeable trends this year for both the industry...

Envies 2015: JSW bags ‘Most Envied’ award for ‘Geeta Phogat’ campaign

‘Envy for Good’ went to postpickle.com for the campaign ‘For a sister’. BMW, Breakthrough Trust, Mondelez India Foods, Pidilite Industries, JSW Cement...