Authenticity improves trust and trust builds business: Sunita Bangard, President - Marketing, Idea Cellular

At the Pitch CMO Summit, Sunita Bangard, President - Marketing, Idea Cellular, spoke on ‘Building Brand Authenticity in the Digital Age’

Social media is fundamentally a philosophy the way we have adopted it: Sushant Sreeram, Xiaomi

At the Pitch CMO Summit, Sushant Sreeram, India Marketing Head, Xiaomi, spoke on ‘The innovative route of marketing via consumer communities’

Pitch CMO Summit 2016: Consistency has been one of the keys to Amul’s success in the marketing space: Pawan Singh CMO Amul

Speaking at the Pitch CMO Summit 2016, Pawan Singh, CMO of Amul spoke about the importance of brand legacy driving innovation and how Amul has sustain...

Pitch CMO Summit 2016: Is the digital medium overrated, experts share their views

On the sidelines of the Pitch CMO Summit, some of India’s leading marketers and agency heads engaged in a lively debate on how effective is the digita...

Pitch CMO Summit 2016:It is not just about the platforms, but communication with stakeholders: Amit Shah Yes Bank

Amit Shah, President and Country Head, Yes Bank spoke on ‘Advertising in the era of evolving media’ at the recently held Pitch CMO Summit 2016.

Pitch CMO Summit 2016: The time has come for content managers rather than brand managers: Sandeep Kaul ITC

Sandeep Kaul, Chief Executive (Personal Care) at ITC, shared his thoughts on the new responsibilities in front of brand managers in his address on th...

Top CMOs honoured at Pitch CMO Summit 2016

exchange4media felicitates the best marketing heads at the annual Pitch CMO Summit held in Mumbai yesterday.

Pitch CMO Summit 2015 to focus on innovation in marketing

The agenda of the summit this year will revolve around innovations in marketing in the present context. All discussions will focus on how best to mark...

2-min video: An idea can change your life – Sashi Shankar

"Our brand communication aims to convey that through an idea, you can solve a problem. The thought process is imaginative," says the CMO of Idea Cellu...

Pathos, Ethos, Logos in Kotak Bank’s communication

Karthi Marshan, Marketing Head, Kotak Mahindra Group decodes how Kotak Bank has used Aristotle’s philosophy while crafting its marketing strategy

Pathos, Ethos, Logos in Kotak Bank’s communication

Karthi Marshan, Marketing Head, Kotak Mahindra Group decodes how Kotak Bank has used Aristotle’s philosophy while crafting its marketing strategy

“Experiential marketing works best when it’s personalised”

SP Shukla, President Group Strategy and Chief Brand Officer, Mahindra decodes the power of experiential marketing

How Intel strategised with art through technology

Sandeep Aurora, Director Marketing, Intel South Asia showcases how the tech company has gone beyond engineering to create an emotional connect

'BRETAIL', marketing the Volvo way

Sudeep Narayan, Mktg and PR Director, Volvo Auto India shares how sharp targeting & geo targeting have built up the ‘entRETAINMENT’ aspect

"An engagement not thought through well doesn’t work out well"

Entertainment is the marriage between celebrity, brand, music, sport, & Hyundai has used these to engage with customers, says Hyundai’s Nalin Kapoor

2-min video: When chips are down, marketers need to invest more: Anil Dua

You need to do things rationally, but the worst thing that you can do is to have a knee-jerk reaction, says Hero Motocorp’s Senior VP, Mktg & Sales

Perfetti eyes BTL, experiential marketing for rural push

The brand is also spreading health awareness by teaching rural consumers to buy branded products rather than the local, unbranded products

"Ascend the ent ladder to find new ways of engagement"

Persuasion through entertainment has great potential & brands are continuously trying to bridge the gap between the two, says Hero Motocorp’s Anil Dua

“Entertainment will be the focus area for HP this year’'

Tech companies are increasingly going beyond the traditional touch points to create greater engagement & attract new TG, says HP India’s Ranjivjit Sin...

“Ascend the entertainment ladder to find new ways of engagement”

Persuasion through entertainment has great potential & brands are continuously trying to bridge the gap between the two, says Hero Motocorp’s Anil Dua...

Reporter’s Diary: A new learning everyday

For reporter Deepa Balasubramanian, the advertising, marketing and media domain is proving to be an experience of a lifetime

Ashok Leyland changing the truck market: Nitin Seth

Ashok Leyland has realised that the truck market, like the car market, needs to take the after-sales experience up for truck drivers

"Planners don't understand southern market"

Media planners & ad men don’t understand the culture in South India, not allowing expansion of national advertisers, say Chennai media profe...

Woodland spreading its wings globally: Harkirat Singh

Woodland is slowly entering markets such as Hong Kong and China, says Harkirat Singh, MD, Woodland