Pathos, Ethos, Logos in Kotak Bank’s communication

Karthi Marshan, Marketing Head, Kotak Mahindra Group decodes how Kotak Bank has used Aristotle’s philosophy while crafting its marketing strategy

Ajay Kaul speaks on Domino’s taking consumer centricity to the core

The Pitch CMO Summit saw some insightful presentations of how brands extended their brand propositions to the audience. Taking this further, Ajay Kaul...

Top marketers to share winning mantras at Pitch CMO Summit in Mumbai on Nov 16

After the grand success of the Delhi leg of the Pitch CMO Summit 2010, ‘Pitch’ magazine, the advertising and marketing monthly from the ex...

Decoding Marketing 3.0: Big TV’s Sanjay Behl at the Pitch CMO Summit in Mumbai on Nov 16

Sanjay Behl, CEO, Big TV & IPTV and Brand Head, Reliance Communications, will be the keynote speaker at the Mumbai leg of the Pitch CMO Summit 201...

Pitch CMO Summit 2010: Stage set for top marketers to share their winning mantras in Mumbai tomorrow

‘Pitch’ magazine, the advertising and marketing monthly from the exchange4media Group, is all set to have India’s top marketers shar...

Reliance’s Sanjay Behl, Cadbury’s V Chandramouli & Shripad Nadkarni at Pitch CMO Summit in Mumbai today

The Pitch CMO Summit 2010 culminates in Mumbai on November 16, 2010 after a successful Delhi leg on October 29, 2010. Organised by ‘Pitch’...

Decoding Marketing 3.0: Reliance’s Sanjay Behl on People, Purpose, Perspective, Protection and Participation at the Pitch CMO Summit

Marketing has over the years evolved beyond the traditional 4Ps. Delivering the keynote at the Mumbai round of the Pitch CMO Summit 2010 on November 1...

V Chandramouli on the sweet success of Cadbury at the Pitch CMO Summit

From being seen as a product primarily for children to the current ‘Shubh Aarambh’ proposition of anticipation of happiness moments, chocolate brand C...

HDFC Standard Life unveils new corporate identity at Pitch CMO Summit

Amid the insightful sessions and addresses, the Mumbai leg of the Pitch CMO Summit 2010, held on November 16, saw a buzz of excitement when Sanjay Tri...

Pitch CMO Summit: CM Sethi, Neeraj Chandra, Sandeep Kaul to lead discussions

The much awaited annual Pitch CMO Summit is back, celebrating eight years of engaging marketers. This year, the Summit will be held in three cities &n...

Pitch Exclusive: Volkswagen’s Lutz Kothe to unravel his marketing secrets

From being a late entrant to a potential leader in a cluttered market, it wasn’t an easy task when Lutz Kothe, Head of Marketing and PR, Volkswa...

Pitch Exclusive: Nigel Wark to share the secret behind Ford India’s turnaround

Over the last few years, Ford India has witnessed a big turnaround resulting in a huge jump in its top and bottom lines, while the Ford Figo is one of...

Pitch Exclusive: Chander Mohan Sethi’s secret ingredients to keep cult brands alive

In the Rs 130,000-crore FMCG sector, Reckitt Benckiser is a key player with its cult brands like Dettol, Cherry Blossom, Disprin, Mortein, Durex, Coli...

Pitch Exclusive: Sumit Sahay to share Croma’s tech retailing strategy

In its four years of existence, Croma has become the leading large format CDIT retailer in the country. Sumit Sahay, Marketing Head, Infiniti Retail (...

Pitch Exclusive: Sharmili Rajput’s formula for connecting well with Indian women

The direct selling industry in India is estimated to be over Rs 7,000 crore, growing at 24 per cent annually. Oriflame claims to have 20-30 per cent s...

Pitch Exclusive: Marketing the unusual

The success of brands like Hair Xpreso from Jawed Habib, Quaker Oats, Flipkart.com and the Shiva Trilogy books by Amish Tripathi are a few examples th...

Pitch Exclusive: Speaker Srinivas Murthy on creating fresh brand strategy

At the Pitch CMO Summit, Srinivas Murthy, Director Marketing (Flavors & Thums Up), Coca-Cola India & SWA, will share how he led the reposition...

Pitch Exclusive: Speaker Jawed Habib on Hair Xpreso’s success

Jawed Habib’s hairstyling prowess, brand essence and label at affordable price points have become a rage among the masses. Habib will share how...

Pitch CMO Summit 2011 kicks off in Mumbai today

Stage is set for the three-city Pitch CMO Summit 2011, which gets underway in Mumbai today. The Summit will see marketing veterans like Chander Mohan...

Sustaining a cult brand is herculean - CM Sethi, Reckitt Benckiser

Chander Mohan Sethi, CMD, Reckitt Benckiser, delivered his keynote address at the Pitch CMO Summit by talking on what it takes to keep a cult brand li...

Kothe on how VW from an unknown name has become a challenger brand

Speaking at the Mumbai leg of the Pitch CMO Summit, Lutz Kothe, Head of Marketing and PR, Volkswagen Passenger Cars, India, elaborated on how the bran...

Krishnadeep Baruah, Blackberry, on how to shed the corporate suit image to get more inclusive

Krishnadeep Baruah, Director - Marketing, RIM India, speaks at the Pitch CMO Summit on the reasons for Blackberry to focus on the youth.

Creativity has no citizenship, says Anuradha Aggarwal, Vodafone

Anuradha Aggarwal, Vice President, Brand Communication and Insights, Vodafone India, shares how the global brand has adapted to the local sensibilitie...

Sadashiv Nayak’s delineation on Naye India Ka Bazaar

Retaining the core idea of ‘Isse Sasta Aur Accha Kahin Nahin’ with the idea of Naye India Ka Bazaar, Sadashiv Nayak shares the story of Bi...