e4mrecap: The Week That Was

A recap of the most important stories that you may have missed this week

Guest Column: It is an optimistic festive season for ad spends: Umang Mathur, i Media Networks

An ET report states that FMCG companies have seen their customer base shrink due to demonetisation and increased love for herbal products. To counter...

Guest Column: Can a brand be an antidote to student stress?

NCRB data reveals that close to 40,000 students in India committed stress-related suicide from 2011 to 2015, with 8,934 cases in 2015 alone. Are brand...

PepsiCo enters dairy market with Quaker Oats + Milk

PepsiCo has launched its third product under the nutrition category in as many months; Quaker Oats + Milk has been co-created by Sachin Tendulkar who...

Sanjay Tripathy exits HDFC as Senior Executive Vice President, Marketing, Product, Digital, and Direct Channels

Tripathy confirmed the news of his exit to exchange4media, tomorrow is his last day in the organisation

PepsiCo's new TVC for 7UP Revive targets 'sweat-loss recharge'

The brand has rolled out its first campaign for 2017 with the TVC highlighting the functional benefits of the brand in this growing category

Guest Column: Men promote men, so why can't women promote women?: Vani Gupta, PepsiCo

On International Women’s Day today, Vani Gupta, ?Marketing Director - Indian Snacks, Foods at PepsiCo, says that in some ways women should be more lik...

Mirinda bats for school students feeling the exam pressure

Mirinda’s latest #ReleaseThePressure campaign to address the issue of student suicides and depression brought on by the pressure to perform especially...

From silos to collaboration, data driven marketing is changing for good

A roundtable on ‘Data Driven Marketing – Insight to Action’ was recently organised by exchange4media in association with the leading Enterprise Commun...

Gatorade kicks off its new campaign--'Sweat It To Get It'

Gatorade, PepsiCo’s sports beverage brand, has created a vending machine that senses your body heat before dispensing a Gatorade

Will Virat Kohli play a larger role in PepsiCo's endorsement pie after Dhoni's exit?

Virat Kohli is at the helm of his career and is surely enjoying a lot of attention from brands for endorsements

PepsiCo partners with Twitter to launch Promoted #Stickers

Partners unleash #PepsiMoji stickers on the world, leveraging Twitter’s new ad product to bring the beverage giant’s global #PepsiMoji campaign to lif...

9X Media's Audience - Brand Connect creates programming innovations for PepsiMoji campaign across channels

This partnership with the Audience - Brand Connect (ABC) division of 9X Media will provide the brand customised solutions across 9XM, 9X Tashan and 9X...

We are doing highest ever digital promotion for ‘Kurkure Family Express’- Vani Gupta, PepsiCo

The ‘Kurkure Family Express’ will travel across the country and boasts of being India’s first food train. Food aficionado Rocky Singh and Mayur Sharma...

PepsiCo strengthens hydration portfolio with national launch of 7UP Revive

The ad campaign features Bollywood actor Sidharth Malhotra in the Indian rendition of the global campaign

We are looking at the health segment as an opportunity: Vipul Prakash Pepsico

We spoke to Vipul Prakash, Vice President-Beverages, PepsiCo about the company’s growing portfolio of healthier products, marketing strategy, dependen...

PepsiCo slated to launch Doritos in India this week

Doritos is PepsiCo’s third largest snack brand in the world and will compete directly with homegrown premium high-margin brands like Cornitos and othe...

Saavn Hires Former PepsiCo Exec as Vice President of Entertainment and Original Content

Based out of Mumbai, Wadhwa will oversee the development of new content verticals; heading up Saavn’s recently announced initiative to expand beyond m...

Saavn Hires Former PepsiCo Exec as Vice President of Entertainment and Original Content

Based out of Mumbai, Wadhwa will oversee the development of new content verticals; heading up Saavn’s recently announced initiative to expand beyond m...

PepsiCo India’s brand, Kurkure appoints The Glitch as its digital partner

The mandate was won following a multi-agency pitch and includes communication, display, search, mobile and analytics

Pepsi’s exit is strategic; not expected to affect IPL brand associations, say marketers

While demanding more transparency, brands are eager to partner with the Indian Premier League, notwithstanding the exit of Pepsi

Pepsi’s exit is strategic; not expected to affect IPL brand associations, say marketers

While demanding more transparency, brands are eager to partner with the Indian Premier League, notwithstanding the exit of Pepsi

Vivo replaces Pepsi as IPL title sponsor, deal pegged at Rs 200 crore

The BCCI Working Committee on Sunday announced the exit of PepsiCo as the title sponsor. Chinese mobile phone brand Vivo will take its place for the n...

If Pepsi exits, IPL sponsorship pricing may see up to 30% drop

The title sponsor for IPL, PepsiCo, sent a notice to the BCCI last week expressing its interest to terminate the association with the league. The deci...