CESP Certification validates representativeness of BARC India’s TV Measurement Panel in April 2017

Global Media Research Audit Body also certifies BARC India’s Establishment Survey 2016 representativeness

When BARC had a tussle with broadcasters even earlier...

With English news channels and BARC India taking pot shots at each other we take a look at earlier instances when the broadcasting industry wasn’t hap...

Broadcasters positive about GST but expect slowdown during transition period

As the country prepares itself for the roll-out of GST on July 1, broadcasters share their take on GST, its positive impact on the industry as well as...

BARC files police complaint against tampering of meters in Kerala

The case was filed by BARC and Kerala TV Federation after BARC India’s vigilance team received constant complaints regarding attempts to retrieve addr...

BARC India ropes in Jamie Kenney as Business Head- Digital

This move follows BARC India’s plan of launching digital audience measurement across the country

BARC India launches BARC India Media Workstation Online Certification

The BMW Online Certification will provide a standard for skill measurement and certification of professionals engaged in TV viewership measurement, re...

BARC India launches mobile app

The BARC India Mobile App, has been launched in two versions: BARC India BMW Subscriber and Non-Subscriber. Created by Grey Global Group, the app will...

New Year Resolutions of Industry honchos

Here are some promises industry honchos have made to themselves by way of New Year resolutions

Prasar Bharti Chief attributes low ratings to lack of rural coverage

Prasar Bharati, CEO, Jawhar Sircar says, “BARC does not cover 40% of the universe that is mainly rural. Once it covers whole of India, the result may...

BARC India to report Individual Ratings Data from next week

The data will be released every Thursday, starting Week 21 (Saturday, May 23 to Friday, May 29)

Video: TAM and BARC disagree on the possibility of co-existence

While TAM CEO LV Krishnan says there is place for multiple players in the market, BARC CEO Partho Dasgupta says there can only be one currency

BARC starts seeding data boxes for trial

While the much anticipated roll–out of BARC is likely to be extended by a couple of months, BARC has started seeding some boxes in homes across India...

BARC optimistic about future and timely commencement

With processes of deployment getting in place, the agency seems affirmatively positive. However, the funding aspect of the agency, according to source...

Partho Dasgupta appointed BARC CEO

Dasgupta is BARC’s first CEO. He has a strong background in media start-ups such as Times Now and Future Media

Vizeum India wins media duties of Educomp Schools

Vizeum India will now handle Educomp Schools’ media mandate in India to identify the appropriate communication programmes and deliver the same m...