94.3 Radio One commemorates 35 years of Thriller by Michael Jackson

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff spe...

Parineeti Chopra is new face of Bajaj Almond Drops Hair Oil

Urges people to not use heavy sticky hair oils, which add ‘load’ to their life

Will Virat Kohli play a larger role in PepsiCo's endorsement pie after Dhoni's exit?

Virat Kohli is at the helm of his career and is surely enjoying a lot of attention from brands for endorsements

Parineeti Chopra named Brand Ambassador for Sugar Free

As part of its new brand campaign, the actor will be seen in a new television commercial that goes on air across GECs and News channels in the country

How effective are celebrity influencers in brand promotion?

Brands are increasingly relying on celebrity influencers on social media to promote their products, but is this approach delivering the expected resul...

Celebrity endorsements take a backseat this festive season

With just 10 days to go for Diwali, this year looks sluggish on celebrity brand push

Videocon d2h’s new brand campaign highlights Indian values

Videocon d2h has roped in actor Parineeti Chopra as the new face for the brand. The campaign will showcase Videocon’s technologically advanced recorde...

Maaza takes forward its mango-licious love saga in new campaign

Conceptualised by Leo Burnett, Maaza has rolled out its latest campaign, creating another story about mango-lovers & renewing the brand promise of 'Ha...

No plans to bring m-commerce to India, says WeChat

Tencent, the company behind WeChat, is in no hurry to introduce its business model, an extensive bouquet of m-commerce services, including online paym...

Maxus and Tata Tea tap the power of 49, pre-General Elections

Using the collective power of influencers beyond endorsements in bringing women issues to the forefront, facilitating their debates with politicians,...

Instant Messaging apps get bold and quirky

From using only digital media to Bollywood associations & feature-driven communication - the new set of Instant Messaging apps are betting high on att...

Is the beverage category over-dependent on use of celebrities?

Using popular stars is considered to be the safest formula to sell a product to the mass market. However, it is important to leverage the equity of th...

CavinKare ropes in Parineeti Chopra as new face of Spinz

Parineeti reflects the brand philosophy of ‘Stop Me If You Can’ while having fun with every challenge that comes in her way, says CavinKar...