Fragmented OOH industry finally gets SOP; implementation to begin soon

The Indian Outdoor Advertising Association (IOAA), along with the Advertising Agencies Association of India (AAAI), has come out with a set of standar...

Ecosys OOH launches Renault Captur with imposing OOH

This covers key locations with landmark OOH across top 10 cities

Posterscope launches rateOOHmeter

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campai...

OOH sector expects sluggish festive season

Industry executives suspect that the impact of the GST rollout will continue to impact business, leading to sluggish ad spends for the OOH space

Guest Column: Why digital OOH matters now more than ever: Shriranga Sudhakara, Vyoma

An estimated growth of 25 per cent CAGR by 2019 for the DOOH sector is also a strong validation that the market landscape is swiftly warming up to enr...

How badly was the OOH sector hit during #MumbaiRains on Tuesday?

OOH players grappled with inventory damage and logistic troubles as the city faced the worst spell of rains in years

OOH sector hoping for festive cheer

The festive season, which begins late August, has traditionally been the strongest period of the year for the sector and OOH players are hoping that i...

e4mrecap: The Week That Was

A recap of the most important stories that you may have missed this week

Metrics: An OOH (pipe) dream?

Can the OOH sector overcome the various hurdles to set up a common metric, something that the industry has been crying out for the longest time?

BMW India appoints Lodestar UM as its media agency on record

The mandate will include media investment and strategic planning in print, television, online, out of home (OOH) and radio

Integration with technology and expansion beyond metros identified as key areas for accelerating growth of OOH industry

Marketers and outdoor agency representatives spoke about marrying outdoor with digital technologies and moving beyond select outdoor locations in a fe...

Laqshya Solutions partners with Ola for 'Ola Auto' OOH campaign

The promotional campaign is being run simultaneously on social media and by way of strategically placed billboards in key cities

Kinetic WW launches Aviator to grab Rs 900 cr aviation advertising market

Kinetic WW India announced the launch of OOH planning tool-Aureus and airport division-Aviator on Thursday

India Today 'ambushes' Republic with new OOH ads

On Monday, commuters in Delhi were surprised to see India Today hoardings next to Republic’s at certain locations in the capital

Laqshya Media Group launches branded IP & content division

The new division will be under its live event IP Company, Event Capital.

First demonetisation, then RERA: How the OOH sector is grappling with a double blow

Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector

Will metros be the new airports for OOH?

The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being haile...

Organic India goes all out with OOH campaign

With Milestone Brandcom’s hard-to-miss billboards across six metros the brand wants to promote ‘Healthy, Conscious Living’ with its wide range of prod...

Ola, Tata, Madison OOH on top at Neon Awards'17 (flashed last night)

Madison OOH won both Creative and Media agency of the year while Ola and Tata were jointly declared OOH Advertisers of the Year at the seventh edition...

Union Budget'17 to spur higher OOH spends, say outdoor agencies

Tax benefits for the middle class and small and medium companies will result in higher spending power, which could see more interest in OOH advertisin...

New Indian railway marketing and branding tender expected in April

The total consolidated opportunity, which is set to include naming rights for trains, in-train digital display units, station inventory, train and sta...

Guest Column: OOH sees short-term pain as sectors skew ad spends to digital, print & TV: Atul Shrivastava, Laqshya Media

As the year 2016 draws to a close, Atul Shrivastava, Group CEO of Laqshya Media Group shares key highlights and trends witnessed in the Out-of-home sp...

Dentsu Aegis Network India conducts largest overseas training conference in Dubai

The annual seminar saw over 700 managers assemble under one roof to foster collaboration and partnership amongst the network’s group agencies