Ola announces its first ever Brand Campaign: "Chalo Niklo"

Happy Creative Services, Bengaluru is the agency behind Ola's campaign

Inside the Ola vs Uber marketing war zone

As Ola and Uber’s marketing war gets aggressive, we take a closer look at their brand expansion strategies aimed at new and existing markets

Rewind 2016:Ad campaigns that courted social media backlash this year

Brands like Ola, Havells, Jack & Jones and Paytm came under social media scanner because of their controversial or ‘sexist’ creatives

Rewind 2016: Advertising campaigns that broke social stereotypes

2016 saw many campaigns that dealt with social causes. Here are some that were the most popular

Brands touch hearts this Independence Day

From Ola to Badshah Masala, brands are using their position to initiate social change, create dialogue and create capital for meaningful causes.

Msl Bags Communications Mandate For Ola

MSL - PublicisGroupe’s strategic communications and engagement firm today confirmed its appointment for Ola’s communications mandate

Don’t Drink & Drive: Three New Year campaigns that advocate responsible driving

These three New Year campaigns tackled drunk driving to avoid mishaps on the road during the celebratory season.

TaxiForSure gets digital push, repositions itself with 3 new campaigns

Since Ola acquired TaxiForSure, the brand has launched three major digital campaigns, positioning itself as a digitally-driven brand. Arvind Singhal,...

Ola appoints Infosys’ Rajiv Bansal as CFO

Mitesh Shah, the current CFO, dons a new hat to lead Strategic Finance Inititatives as part of Rajiv Bansal’s team

Microsoft's Raghuvesh Sarup joins Ola as CMO

Prior to joining Ola, Sarup was the Marketing Director at Microsoft and has also had stints with Nokia, Yum! Brands (Pizza Hut) and P&G.

Post Flipkart debacle, L&T Infotech withdraws job offers of 1,500 students

Start-ups like Roadrunnr, Ola have deferred the joining of new candidates, while PepperTap has withdrawn its job offers as it shut its operations in A...

Ola Vs Uber war takes a new turn

Things have started heating up after cab-aggregator Ola filed an affidavit before the Karnataka High Court on June 27 accusing rival Uber of flouting...

Ola shuts down TaxiForSure, lays off 700 employees; trends on Twitter

A year and a half back, Ola had acquired TaxiForSure for $200 million to gain market leadership against rival Uber

Ola launches #PeekeMatChala campaign

The campaign is in line with their continued efforts against drunken driving

Ola appoints Shalabh Seth as CEO of Ola Fleet Technologies

Seth will focus on accelerating supply growth through Ola’s flagship leasing program in association with OEM ecosystem

Ola ropes in Tinu Cherian and Amit Kumar Nanchahal to bolster PR and Social Media strategy

Ola has been strengthening its public relations team in a bid to overcome challenges by the cut throat market environment, which has been compounded b...

OLA hopes to leave a green trail with new marketing campaign

The campaign offers a solution for addressing issues like global warming, need for clean air and reducing traffic congestion. Without splurging big bu...

How brands stood up for the Maximum City during the Tuesday deluge

When Mumbai came to a standstill on Tuesday, a slew of start-ups and brands came out in support with a host of services ranging from free food, WiFi,...

Ola marches on with the message, #FarakPadtaHai

This Diwali, the #FarakPadtaHai campaign continued with a video to remind citizens to share rides and go green while commuting

Tinu Cherian of Ola to Lead Corp Comm at Harman India

Cherian will be joining as Senior Manager Corporate Communications at Harman India and will be leading all external and internal communications

Ola appoints Viraj Chouhan as its Chief Communications Officer

Chouhan is a corporate communications veteran, brings over 20 years of experience across global brands like MTS, Coca-Cola, and Bharti Airtel

Uber faces yet another roadblock in India

Almost six months after the last episode, a woman has made allegations of harassment by an Uber cab driver. Unsurprisingly, this has created quite a s...

Uber's decision to disable dynamic pricing during Mumbai auto strike pays off

Uber, which has been at the centre of negative buzz in the past, has earned brownie points on social media by disabling dynamic pricing during Mumbai...

#Hashtag campaigns secret to Ola's popularity

Ola Cab's topical and continuous use of the hashtag has enabled it to become one of the most well known radio cab brands on social media, according to...