How brands stood up for the Maximum City during the Tuesday deluge

When Mumbai came to a standstill on Tuesday, a slew of start-ups and brands came out in support with a host of services ranging from free food, WiFi,...

Ola and YuppTV join hands to bring LIVE TV to Ola Play

Customers can catch news from 20+ channels along with access to a host of other channels LIVE and on the go

Ola's #FarakPadtaHai campaign captures the voice of the youth

The film, launched on Independence Day, highlights the priorities of India’s socially conscious youth

Brands touch hearts this Independence Day

From Ola to Badshah Masala, brands are using their position to initiate social change, create dialogue and create capital for meaningful causes.

Laqshya Solutions partners with Ola for 'Ola Auto' OOH campaign

The promotional campaign is being run simultaneously on social media and by way of strategically placed billboards in key cities

OLA hopes to leave a green trail with new marketing campaign

The campaign offers a solution for addressing issues like global warming, need for clean air and reducing traffic congestion. Without splurging big bu...

Dr Badri Raghavan joins Ola as its Chief Data Scientist

Raghavan will lead a team of data scientists and engineers at Ola, and scale the company’s data-science Infrastructure to find solutions for the varie...

Ola ropes in Tinu Cherian and Amit Kumar Nanchahal to bolster PR and Social Media strategy

Ola has been strengthening its public relations team in a bid to overcome challenges by the cut throat market environment, which has been compounded b...

Ola appoints Shalabh Seth as CEO of Ola Fleet Technologies

Seth will focus on accelerating supply growth through Ola’s flagship leasing program in association with OEM ecosystem

Rewind 2016: Advertising campaigns that broke social stereotypes

2016 saw many campaigns that dealt with social causes. Here are some that were the most popular

Ola launches #PeekeMatChala campaign

The campaign is in line with their continued efforts against drunken driving

Rewind 2016:Ad campaigns that courted social media backlash this year

Brands like Ola, Havells, Jack & Jones and Paytm came under social media scanner because of their controversial or ‘sexist’ creatives

With 1.06 bn calls in ecomm sector & 4.6 bn calls for cab booking, Truecaller users witness steep rise: TrueInsights Report 2016

The data in this report was aggregated anonymously from incoming and outgoing calls to ecommerce and cab hailing services in India during the period o...

Ola shuts down TaxiForSure, lays off 700 employees; trends on Twitter

A year and a half back, Ola had acquired TaxiForSure for $200 million to gain market leadership against rival Uber

Ola Vs Uber war takes a new turn

Things have started heating up after cab-aggregator Ola filed an affidavit before the Karnataka High Court on June 27 accusing rival Uber of flouting...

Post Flipkart debacle, L&T Infotech withdraws job offers of 1,500 students

Start-ups like Roadrunnr, Ola have deferred the joining of new candidates, while PepperTap has withdrawn its job offers as it shut its operations in A...

Assembly Elections 2016: Govt. & private companies use social media to lure voters

Social media was used effectively by the government as well as the brands to motivate citizens to vote, in spite of the heavy rainfall in Tamil Nadu

Microsoft's Raghuvesh Sarup joins Ola as CMO

Prior to joining Ola, Sarup was the Marketing Director at Microsoft and has also had stints with Nokia, Yum! Brands (Pizza Hut) and P&G.

Inside the Ola vs Uber marketing war zone

As Ola and Uber’s marketing war gets aggressive, we take a closer look at their brand expansion strategies aimed at new and existing markets

Ola appoints Infosys’ Rajiv Bansal as CFO

Mitesh Shah, the current CFO, dons a new hat to lead Strategic Finance Inititatives as part of Rajiv Bansal’s team

Sundeep Sahni joins Ola as VP-New Initiatives

In his previous role he was Co-founder and Managing Director of e-commerce company Lazada Indonesia

Arvind Singhal quits TaxiForSure

The company has now appointed Pallav Singh, one of the early employees at Ola, as the CEO while Singhal will be working in a consulting role over the...

Ex-Vodafone CEO Arun Sarin joins Ola as Independent Director

Sarin will contribute in an advisory role to Ola’s overall business strategy that will further drive growth and leadership in the market

Ola, Uber trigger heated debate on Twitter over promotional campaigns, turn hostile

Both brands have been stepping on each others’ toes in terms of promotional offers. After being accused of imitating Uber’s earlier campaign, Twitter...