Titan Skinn celebrates invisible but unforgettable factor in users

Perfumes are invisible and these new ads from Skinn create a story out of this

Amazon.in launches #KaroMilkeTayyari campaign for upcoming festive season

The campaign encapsulates the spirit and joy of preparing for the festive season with loved ones

Our ads shall be youthful, light-veined and cheeky, unlike conventional bank ads: Federal Bank Deputy VP (Marketing & Investor Relations)

As Federal Bank lays out a 360-degree communication campaign to promote its flagship products, Rajanarayanan N tells us more about it

Jal Mahotsav from MP Tourism gets its latest TVC right with a childlike heart

The stop motion TVC was shot with over 700 water colour paintings, where the key frames were painted by children and the style was carried forward by...

How we CANNED it!

McCann Worldgroup’s Grand Prix, major wins by Ogilvy & Mather, Leo Burnett, BBDO India, Wieden & Kennedy and L&K Saatchi&Saatchi add up to India’s all...

Cannes Lions 2017: McCann WorldGroup, Ogilvy & Mather bag one Bronze each in Radio Lions

McCann WorldGroup won for its ‘Dermaclinix - The Scientist’ campaign while Ogilvy & Mather won for its #NotMusicToMyEars campaign

Somany Ceramics signs on Ogilvy & Mather as its ad agency

Ogilvy & Mather will manage Somany Ceramics’operations from their Gurgaon office; the mandate consists of the brand’s diverse product portfolio

Cannes Lions 2017: India bags 10 entries in Design Lions shortlist

Roads That Honk campaign by Leo Burnett India Mumbai bags three shortlists

2017 APAC Effie Awards winners announced; Publicis and BBDO India win Gold

TLG India, MullenLowe Lintas Group, BBDO India, Ogilvy India, TBWA\India win Silver; Ogilvy India, McCann Worldgroup India, MullenLowe Lintas Group, M...

BBDO,Ogilvy and Mullen Lowe lead APAC Effie Awards as Finalists

138 finalists in the running; BBDO Network racks up 45 finalist entries, Ogilvy & Mather and Mullen Lowe follow with 27 and 15 entries, respectively

Brooke Bond Red Label’s new ad addresses the issue of loneliness

The latest ad by Ogilvy and Mather follows the story of a lonely elderly woman suffering from Alzheimer's

KFC's new '5-in-1 Longer Meal Box' ad tells fans to make the smarter choice

The campaign by Ogilvy & Mather uses the analogy of a confused table fan to tell consumers to not settle for less

BBDO India (Mumbai) is the most creative agency in India: Gunn Report India

The Gunn Report is an annual ranking of creative agencies across the globe based on their performance at 45 creative awards shows using a proprietary...

MullenLowe Lintas Group retains title of EFFIE Agency of the Year

The Advertising Club (TAC) India hosted the 16th edition of the “EFFIE AWARDS INDIA 2016” in Mumbai with over 1000 people from across the industry at...

Mondelez India Launches a Marketing Campaign for Cadbury Fuse

The new campaign includes a new TVC, extensive sampling activities and digital & OOH initiatives

Unruly, Ogilvy & Mather, Reprise Media partner to bring Unruly EQ to India

New proprietary tool uses emotional, biometric and audio testing to allow brands to maximise emotional and business impact of ads

Donald Trump mouthing Modi-like slogan fails to impress original campaign creators, Piyush Pandey and Prasoon Joshi

Both Pandey and Joshi are not giving too much importance to Trump’s latest promo, “Abki baar Trump sarkar”

Tata Sky earmarks Rs 40 crore for big-scale festive campaign featuring Amitabh Bachchan

According to reports, the estimated spends to promote the campaign conceptualised by Ogilvy & Mather is around Rs 40 crore in the next 5-6 weeks

Brands try to cash in on Indian Olympians but gross commercialisation not a good idea: ad experts

Though bulk of the endorsement deals are bagged by cricketers, advertising experts held that a promising future awaits athletes

Amazon India, Exide Life, Ferrero Rocher, Ultra Tech ring in Raksha Bandhan celebrations

While Ferro Rocher &PaperBoat have innovated on their packaging, Amazon India, Exide Life have used a quirky tone to highlight the importance of this...