AIM is working with IRS to make measurement robust: Tarun Rai

Tarun Rai, CEO, Worldwide Media and President, AIM talks about the issues that the magazine industry is facing and how AIM is trying to overcome them

STAR 2.0: A STAR is Reborn – Part 2

In Part 1 of the report STAR India CEO Uday Shankar traces the media group’s growth graph, in Part 2, he cites the reasons for the spectacular p...

STAR 2.0: A STAR is Reborn – Part 1

In the last 3 years, STAR India’s revenue has doubled & profit more than doubled. It now eyes next level of growth. CEO Uday Shankar on the...

Starcom Worldwide gets Aircel’s TV & digital biz; Mudra Max awarded print & radio

In the wake of a multi-agency pitch, Aircel has realigned its media business. Mudra Max is the new agency added to the roster, handling print and radi...

Times Group innovates in pricing: experiments with ‘e-auction’ of its inventory for Diwali

Innovation traverses across aspects such as product, communication and even pricing. The Times of India Group has chosen the pre-Diwali period to inno...

Organisational changes at MSM: COO N P Singh speaks to e4m

As Sony Entertainment Television and Max gear for new leadership,Multi Screen Media COO N P Singh speaks to exchange4media on the thought process behi...

Noorings: World Cup here, where’s the Buzz?

The ICC Cricket World Cup is all set to begin on February 19, 2011. The World Cup is here, but the excitement around it has yet to begin.

Publicis South Asia's Nakul Chopra on why "No" to Abby Awards

Nakul Chopra, CEO, Publicis South Asia, had surprised a few when he announced that his agency would not participate in the Abby Awards. Chopra speaks...

Nagesh Alai, Prez, AAAI & Bhaskar Das, Prez, Ad Club on Abby@GoaFest

Nagesh Alai, President, AAAI and Bhaskar Das, President, Ad Club Bombay, speak to e4m on the decision of the two bodies to continue with the Abby Awar...

Abby continues at GoaFest; Shashi Sinha chairs awards

The Advertising Agencies Association of India (AAAI) and the Ad Club Bombay have resolved the issues brewing on Abby Awards and the controversies surr...

Abby continues at GoaFest; Awards Governing Council created with Shashi Sinha as Chairman

The Advertising Agencies Association of India (AAAI) and the Ad Club Bombay have resolved the issues brewing on Abby awards and the controversies surr...

MIB's TRP Committee Report: Recommendations may impact TAM Media Research

MIB’s TRP Committee’s recommendation of crossholding and breaking up television research into stages may impact TAM Media Research.

Divya Radhakrishnan quits TME

Following a stint of nearly eight years, Divya Radhakrishnan, President, TME, has decided to quit the organisation. Rediffusion officials were not ava...

Draftfcb Ulka completes 50 yrs on Feb 1: Ambi Parameswaran in conversation

Draftfcb Ulka is embarking on its Golden Jubilee Year. The celebrations ahead include client-facing, in-office and society facing events.

Noorings: ZenithOptimedia may have won Reckitt, but the battle has just begun

Finally, Reckitt Benckiser is speaking officially about the media AOR moving to ZenithOptimedia. ZO may have added the business in India, but it remai...

Rewind 2010: Trevor Beattie on the ‘New Normal’, open brief & Pat Burns in India

Trevor Beattie, Founding Partner, BMB, speaks about the ‘New Normal’, agency-client relationship, and Pat Burns as Creative Head at BMB Madison in an...

Ogilvy India’s numero uno status & 2011 digital focus: Miles Young in conversation with e4m

Ogilvy India’s Mumbai office was high on unusual energy most of last week. Reasons: the agency’s annual internal bash and this time also a...

Lodestar UM & McCann Healthcare bag Omron Healthcare India duties

In the wake of a multi-agency pitch, Omron Healthcare India has assigned its media mandate to Lodestar UM, while McCann Healthcare has bagged the crea...

AdAsia 2011 and the New Certainty of Uncertainty

With much euphoria, the team representing India at AdAsia in 2007 announced AdAsia would be back for the third time to be hosted in India in 2011. The...

Noorings: A deadline & an alternate plan for merged IRS-NRS data

The Indian Readership Survey (IRS) deserves complete credit for giving the industry a currency in the absence of any other, and for bringing out data...

ZenithOptimedia seen as the favourite to win Reckitt Benckiser media biz

It appears that the most controversial pitch of 2010 is finally nearing a conclusion. Reckitt Benckiser is said to be parking its Rs 200 crore upwards...

Noorings: The Radia Tapes & the PR fraternity

India has not been the best of markets for the public relations industry. Most journalists eye ‘PR people’ with doubt and skepticism, and...

Coffee with Mainardo de Nardis, CEO, OMD Worldwide: Let’s talk the ‘new normal’

Global recession has played its part in changing many rules of the advertising business as we know it. However, now as many markets are seeing growth...

Noorings: Distribution, Placement, Access. The Doordarshan advantage. Is it wasted?

It is hardly surprising anymore, when one gets to hear that ‘no other channel was allowed there but Doordarshan’ like Barack Obama’s...