Noorings: Why Dnyanada Chaudhari’s move to ZO is significant

Media service agencies clearly wanted the New Year to begin with a buzz. 2010 has seen Vizeum, OMD India, Starcom Worldwide announcing new businesses,...

After 6 years, Bharti Airtel reviews media biz; ac size pegged at Rs 350-400 cr

Telecom major Bharti Airtel has put its mammoth media business up for review and has invited leading agencies to participate in the process. Unlike th...

Laura Desmond, Global CEO, Starcom MediaVest Group, as Guest Editor, exchange4media.com...

It was not business as usual at the exchange4media office on October 20, 2010, when Laura Desmond, Global CEO, Starcom MediaVest Group, spent the morn...

Coffee with Mainardo de Nardis, CEO, OMD Worldwide: Let’s talk the ‘new normal’

Global recession has played its part in changing many rules of the advertising business as we know it. However, now as many markets are seeing growth...

Noorings: A deadline & an alternate plan for merged IRS-NRS data

The Indian Readership Survey (IRS) deserves complete credit for giving the industry a currency in the absence of any other, and for bringing out data...

AdAsia 2011 and the New Certainty of Uncertainty

With much euphoria, the team representing India at AdAsia in 2007 announced AdAsia would be back for the third time to be hosted in India in 2011. The...

Ogilvy India’s numero uno status & 2011 digital focus: Miles Young in conversation with e4m

Ogilvy India’s Mumbai office was high on unusual energy most of last week. Reasons: the agency’s annual internal bash and this time also a...

Draftfcb Ulka completes 50 yrs on Feb 1: Ambi Parameswaran in conversation

Draftfcb Ulka is embarking on its Golden Jubilee Year. The celebrations ahead include client-facing, in-office and society facing events.

Noorings: ZenithOptimedia may have won Reckitt, but the battle has just begun

Finally, Reckitt Benckiser is speaking officially about the media AOR moving to ZenithOptimedia. ZO may have added the business in India, but it remai...

Abby continues at GoaFest; Awards Governing Council created with Shashi Sinha as Chairman

The Advertising Agencies Association of India (AAAI) and the Ad Club Bombay have resolved the issues brewing on Abby awards and the controversies surr...

Nagesh Alai, Prez, AAAI & Bhaskar Das, Prez, Ad Club on Abby@GoaFest

Nagesh Alai, President, AAAI and Bhaskar Das, President, Ad Club Bombay, speak to e4m on the decision of the two bodies to continue with the Abby Awar...

Abby continues at GoaFest; Shashi Sinha chairs awards

The Advertising Agencies Association of India (AAAI) and the Ad Club Bombay have resolved the issues brewing on Abby Awards and the controversies surr...

Publicis South Asia's Nakul Chopra on why "No" to Abby Awards

Nakul Chopra, CEO, Publicis South Asia, had surprised a few when he announced that his agency would not participate in the Abby Awards. Chopra speaks...

Noorings: World Cup here, where’s the Buzz?

The ICC Cricket World Cup is all set to begin on February 19, 2011. The World Cup is here, but the excitement around it has yet to begin.

Times Group innovates in pricing: experiments with ‘e-auction’ of its inventory for Diwali

Innovation traverses across aspects such as product, communication and even pricing. The Times of India Group has chosen the pre-Diwali period to inno...

AIM is working with IRS to make measurement robust: Tarun Rai

Tarun Rai, CEO, Worldwide Media and President, AIM talks about the issues that the magazine industry is facing and how AIM is trying to overcome them

India TV dons a more vibrant look; focuses on the science behind the art

India TV recently completed five years, and the way the channel’s Managing Director Ritu Dhawan sees it, India TV is in its youth now. To signify this...

Noorings: The thing about being Uday Shankar

Last week, in an expected yet interesting development, Rajesh Kamat was announced the COO of Viacom18 Group – essentially meaning more than Colors fal...

Noorings: From the one show that changes it all...

...To a number of shows that keep you on top. At least that is what seems to be working for Star Plus right now. Despite some of the big ticket shows...

Noorings: Distribution, Placement, Access. The Doordarshan advantage. Is it wasted?

It is hardly surprising anymore, when one gets to hear that ‘no other channel was allowed there but Doordarshan’ like Barack Obama’s...

MIB's TRP Committee Report: Recommendations may impact TAM Media Research

MIB’s TRP Committee’s recommendation of crossholding and breaking up television research into stages may impact TAM Media Research.

Organisational changes at MSM: COO N P Singh speaks to e4m

As Sony Entertainment Television and Max gear for new leadership,Multi Screen Media COO N P Singh speaks to exchange4media on the thought process behi...

STAR 2.0: A STAR is Reborn – Part 1

In the last 3 years, STAR India’s revenue has doubled & profit more than doubled. It now eyes next level of growth. CEO Uday Shankar on the...

STAR 2.0: A STAR is Reborn – Part 2

In Part 1 of the report STAR India CEO Uday Shankar traces the media group’s growth graph, in Part 2, he cites the reasons for the spectacular p...