Diwali ad campaigns that are all things sparkly

Diwali ad campaigns by OnePlus, Nokia, Reliance FRESH, Big Bazaar and Legrand India made all the right noises when it comes to dialling consumers emot...

Nokia along with One Digital Entertainment launch #NokiaTuneMashup

The Ultimate #NokiaTuneMashup features the best artists from the music fraternity along with the audiences curating and recreating the classic Nokia t...

Amazon.in is now the one-stop-shop for third-party product launches

Over the last two years Amazon.in has doubled the number of third-party product launches and hopes to once again double the number of brands in 2017

Cheil appoints Samrat Das Gupta as Head, Experiential Marketing

Gupta is an accomplished marketing services and communications specialist, with rich experience spanning 16 years. He was previously associated with G...

Google's anti-trust drama brews up, India chapter stirs market

After Europe, Google is facing fresh anti-trust allegations of manipulating search results apart from imposing discriminatory conditions on advertiser...

Microsoft’s Viral Oza is likely to join The Times of India

Viral Oza, who is currently Director, GTM at Microsoft is likely to join The Times of India to head its marketing team, confirm sources

We closed 2014 by winning new business worth Rs 400 crore: Kartik Sharma

Maxus South Asia's MD Kartik Sharma on winning 26 new clients and 120+ awards in 2014, significant leadership changes within the agency, and the way f...

We closed 2014 by winning new business worth Rs 400 crore: Kartik Sharma

Maxus South Asia's MD Kartik Sharma on winning 26 new clients and 120+ awards in 2014, significant leadership changes within the agency, and the way f...

When you add Microsoft to a brand like Lumia, the appeal grows: Raghuvesh Sarup

Sarup, Director-Marketing, Microsoft Mobile Devices on the transition of Nokia Lumia to Microsoft Lumia, and growing the Windows Phone ecosystem throu...

Nokia Networks bags 3G contract from Bharti Airtel

Will provide advanced radio platform and services as Bharti Airtel enhances its 3G network in Mumbai, West Bengal and Bihar

Nokia Networks bags 3G contract from Bharti Airtel

Will provide advanced radio platform and services as Bharti Airtel enhances its 3G network in Mumbai, West Bengal and Bihar

Guest Column: Good names sell better, Good names survive better!

Tom Cyrus, Marketing Consultant, shares his opinions on how to find a great and memorable name for your companies and products

Guest Column: Good names sell better, Good names survive better!

Tom Cyrus, Marketing Consultant, shares his opinions on how to find a great and memorable name for your companies and products

Clients are impressed with how much we have evolved: Vikram Sakhuja

The Maxus CEO takes stock of the agency's performance in the country while making the most of the 'showcase market'

exchange4media hosts 'Social for Business,' TO THE NEW Digital Roundtable

The roundtable will focus on aspects such as the use of social media beyond advertising, social KPIs as business KPIs, marketing attribution, technolo...

Big wins propel Dentsu Aegis Network into top league

Armed with huge wins like General Motors, Nokia and Microsoft, 2014 is turning into a dream year for the agency, says Ashish Bhasin, Chairman & CEO So...

Nokia India assigns media & outdoor duties to Carat Media

Industry sources have confirmed the news to exchange4media. The win comes close on the heels of the Microsoft win. Maxus is the incumbent agency on th...

Aman Malhotra joins Google India from Samsung

Malhotra has joined Google India as part of their brand solutions team. He moves from Samsung India, where he was Digital Marketing Head (Mobile)

Brand play on IPL: The story of advertising, branding & integration

exchange4media analyses how each brand has captured eyeballs this IPL through massive, nuanced and integrated on-ground and on-air advertising campaig...

Amend the definition of ROI on digital, concur experts

The medium is effective irrespective of the ROI argument as it allows subjective interpretation of measurability, letting each brand tell its unique s...

Talent crunch is the biggest problem on digital: Rajdeep Chatterjee

Rajdeep Chatterjee, Digital Marketing Manager, Nokia, takes account of the significant trends in the medium, its influence on customer engagement, and...

Guest Column: "Experiential mktg engages TG at a more emotional level"

Experiential marketing is a growing area. As our lives continue to evolve, brands are always looking at innovative ways to remain relevant, says Dialo...

DDB MudraMax starts year with a bang, wins biz worth Rs 100 cr

The year 2014 has brought good tidings for DDB MudraMax, with 10 business wins in the first quarter itself and business worth Rs 100 crore

"With social media, consumers now have a collective voice which is shaping the industry"

Brands are increasingly shifting focus on making a good impression online. Moreover, the concept of responsiveness is bigger with the 'connected' midd...