Anushka Sharma plays over 5-second interest span in new Nivea Body Deodorizer ad

Nivea India’s new digital campaign highlights the eccentricities of consumption habits in the digital space

Rakshit Hargave elevated to Senior VP for Sahara Africa, India & Sales, Beiersdorf near East

Hargave joined NIVEA India, an affiliate of Beiersdorf AG, as the Managing Director of the Indian Operations in January 2011

Brands play the emotional card to celebrate Mother's Day

Brands across categories leveraged their association with Mother's Day. By taking the emotional route to find a deep connect with the audience, some b...

MEC retains media duties of Nivea

Nivea from Beiersdorf had called for a media pitch earlier this year. MEC, who has been handling the media duties for the account since 2006, has reta...

From sensational to functional - the shift in the deodorant industry

With a total market size of about Rs 2200 crore, men’s deodorant category is witnessing a change in communication strategy with new entrants in the ma...

Nivea meets media agencies

MEC is currently handling the media duties for Nivea and has been handling the media duties for the brand since 2006

Nivea lets people Kiss and Make up with new campaign

The skin care brand has partnered with MEC to roll out a campaign for its lip balm collection, titled ‘Kiss and Make up’. The campaign is open till to...

Avoid tactical errors in digital marketing: Simon Clift

Simon Clift, former Global CMO of Unilever suggests that organisations need to be more accommodating to digital marketing, while speaking at exchange4...

HSBC, Nivea ads have a smooth takeoff in airport space

HSBC’s smart use of airport space & Nivea’s innovative stunt offer some key takeaways for brands while planning their airport advertising strategies

Nivea ramps up digital activities; out to garner male attention too

With robust plans in place for digital communication, skin and body care brand Nivea is all set to accelerate its growth and presence in the virtual s...