Reporter’s Diary- Newspapers and Magazines- The Fine print

At the beginning of the week when I was working on a story on the potential regional market for India Today Group as they had established a SBU (Speci...

Reporter's Diary: From sixer to sexier, news channels zoom in

News channels are covering cricket according to their favours. While, some are bringing in Bollywood on board, many are still banking upon the cricket...

Innovations to investments – auto sector high on print

As per industry experts, over the last two years, media investments in the auto category have grown by 60-70 per cent y-o-y. What has prompted the aut...

Euro RSCG wins creative business of Nimbus Sport’s World Hockey Series

Euro RSCG has won the creative business of Nimbus Sport’s World Hockey Series. The win comes after a fiercely fought multi-agency pitch. As a pa...

Usha Intl assigns media duties to LMG; ac size Rs 25 cr

The win comes on the back of a multi-agency pitch involving MPG, MEC and Madison, besides LMG. ZenithOptimedia is the incumbent media agency.

Brand Yatra: Audi drives in the luxury, but miles to go…

All over the world, Audi has been redefining luxury automobiles with its German perfection. India offers a growing market for Audi, however, defining...

Think out of the box or waste your time: tricks for youth marketing

India is the hotbed for youth innovation and marketing, feels Mobile Youth’s Graham Brown, while Youth Works Asia’s Bernard Hor stresses t...

Internet can be one mass through regionalisation: Lynn de Souza

Digital Media Conference 2010 was kicked off on March 19, 2010, with the keynote of Lynn de Souza, Chairman & CEO, Lintas Media Group. Speaking on the...

Don’t just be a company, be an individual through digital medium: GM’s Gaurav Gupta

Putting forward General Motors’ perspective on changing approach to digital media, its Director – Marketing, Gaurav Gupta, put forward the auto major’...

Star News fortifies digital presence with news websites

To firm up its presence in the digital domain, Star News launched Hindi and English versions of its news websites on April 7, 2011. Both the websites...

Jagran Prakashan’s CityPlus launches Hyderabad edition

CityPlus, the community weekly from Jagran Prakashan Ltd, publishers of Dainik Jagran, has launched its Hyderabad edition. It is the 21st edition of C...

Rewind 2009: Print media remains strong despite ups and downs

Beginning of the year 2009 might have been a little frustrating for the industry, but the year ended on a positive note, giving all a chance to look f...

From infrastructure to revenue building, NaiDunia chalks out robust plans for 2010

NaiDunia is ready to embrace the new year in positive note. From infrastructure to revenue building, NaiDunia has set a slew of goals for 2010. exchan...

Patrika Group to fortify presence with further expansions in 2010

With a presence in six states in the country and 25 editions nationwide, the Patrika Group is looking for further expansions in 2010. This apart, the...

Bhaskar Group’s tale of a successful sail during past few years

DB Corp’s IPO that debuted in the first week of January 2010 was cause for much cheer. The group has seen a good year in 2009 amid the slowdown effect...

Lokmat Group to focus on beefing up new media biz in 2010

Despite a few hiccups due to the economic slowdown, Lokmat Group managed to launch a few new editions in the year gone by. Looking ahead in 2010, the...

Mint completing three years; earmarks key focus areas for 2010

Mint, the business daily from HT Media Ltd, is completing three years on February 1, 2010. The paper has marked out some key focus areas, which includ...

MJ Akbar launches ‘The Sunday Guardian’ in Delhi; ‘India on Sunday’ to be available in London

Veteran journalist MJ Akbar has launched ‘The Sunday Guardian’, a weekly English newspaper for the Delhi market, on January 31, 2010. The paper will a...

Hindustan focuses on ‘core issues’ as the way forward

Hindi daily Hindustan has gone through major editorial modification since Shashi Shekhar took over as its Editor-in-Chief. The content, design, colour...

Media planners welcome Mid-Day’s QR code technology, but a lot depends on innovation, connectivity

Mid-Day has become the first Indian print brand to introduce a technology called ‘Quick Response code technology’. This technology will enable readers...

8 pm IPL matches go half-covered in some newspapers because of deadline restrictions

Early print deadlines in some newspaper houses are leading them to skip the coverage of the entire IPL match which starts at 8 pm. There are, however,...

Pratiyogita Darpan to go more regional, but key focus to remain on Hindi

With more and more regional languages being introduced in competitive exams in various states, ‘Pratiyogita Darpan’, a general knowledge and current a...

Jagran Pehel: Fighting for social causes in Hindi heartland

Jagran Pehel, a non-profit unit of Jagran Prakashan, has been undertaking various social initiatives, especially in the Hindi heartland. Among the mos...

Geared for Chhattisgarh: NaiDunia, Dainik Bhaskar’s low-priced avatars hit Raipur

In an interesting development, Hindi daily NaiDunia, which is already present in Raipur (Chhattisgarh), has launched a low priced variant – ‘NaiDunia...