NDTV Good Times launches season three of LUXE Interiors

This 13 episode series gets exclusive access into the homes of some of the most renowned names of the country and will be hosted by celebrated archite...

NDTV Good Times now available in Tamil

With the launch, the channel is now planning to expand its footprints in regional markets, starting with Tamil Nadu

Grasshoppers bags creative duties of NDTV Good Times

The agency’s mandate is to develop innovative and edgy communication that would create and maintain the channel’s image, which is “Young and Indian” i...

5 social media gaffes to learn from

Team Pumpkin's Swati Nathani takes us through the funny and embarrassing social media blunders of last year and points out the essential learnings

"The increasingly maturing lifestyle space in India is at an inflection point"

As leaders in the lifestyle space, we are redefining the category codes by now catering to the youth & focusing on food, travel & fashion, says Smeeta...

The worst of the economy is now hopefully behind us: Vikram Chandra

Q3 & Q4 are much better quarters for the media business in general. Going forward, we expect the benefits of digitisation to come in, plus the 2014 po...

NDTV Good Times announces launch of 'John Abraham: A Simple Life'

The four-part series will offer a sneak-peek into the Bollywood actor's personal life, behind the make-up & the flashlights. The show premieres on Nov...

Mobile mktg-specific campaigns result in zero spillovers, say experts

To close every loop of communication, a campaign should be specially designed for mobile & not be added as an accessory after the campaign is designed...

Mobile mktg-specific campaigns result in zero spillovers, say experts

To close every loop of communication, a campaign should be specially designed for mobile & not be added as an accessory after the campaign is designed...

TV players eye the burgeoning lifestyle & Bollywood market

Increasing market size, digitisation, demand for localised content & innovative advtg opportunities are some of the significant elements egging on thi...

Quick five with NDTV Good Times’ Shibani Sharma Khanna

"We are closely looking at delivering a content experience across consumer touch-points," says the Channel Director of NDTV Good Times

NDTV Good Times back with 3rd edition of Food Awards

The Awards honour the best in the food industry. The channel is raising a toast to the single most important ingredient for a restaurant’s fortunes –...

Quick Five with NDTV Good Times’ Smeeta Chakrabarti

As the channel completes five years, it is looking at digitisation and sharply focussed content to boost revenues and viewership

NDTV Good Times’ shows to air in Papua New Guinea

NDTV Good Times has tied up with MNL based out of New Guinea, Indonesia. MNL will broadcast NDTV Good Times’ shows ‘Yogasutra’ and &...

Why food is big biz on TV

With changing consumer tastes and exposure to global cuisines, channels are looking at food-based programming as a strong bet to lure viewers

NDTV Good Times partners with A24 Media Africa to showcase content

The partnership will help provide Indian content to African audiences; shows such as ‘Guilt Free’, ‘Nirvana Travels’ and &lsqu...

NDTV Good Times’ Gadget Guru awards gizmos of 2011

NDTV Good Times played host to the second edition of the Gadget Guru Conclave and Awards on March 12, 2012 in Gurgaon

NDTV’s integrated campaign for Band Baajaa Bride

NDTV has adopted a two-fold promotion strategy – one, to ensure consumer interaction for coming on to the show & two, to drive eyeballs to t...

NDTV Good Times crosses borders for ‘Foodistan’

Reality show ‘Foodistan’ will go on air on January 23. Along with India, the show will also be telecast in Pakistan, the US and Dubai

NDTV Good Times spurs India-Pak culinary rivalry – WATCH VIDEO

NDTV Good Times continues with its focus on food-related programming, and cooking reality show, ‘Foodistan’, is the latest addition to the...

Food gets an edge as Vicky Goes Veg

This season of food is cutting-edge as Vicky goes Veg! Here you get a sumptuous spread of food, where you get unbelievable taste, never-seen-before re...

A busy 2011 for NDTV Good Times – new channel on cards

In a candid conversation with exchange4media Smeeta Chakrabarti, CEO, NDTV Good Times, shared 2011 plans for the channel...

NDTV Good Times forays into events with ‘I’m Too Sexy for My Shoes’ in Delhi

Having completed two years in the lifestyle domain last year, NDTV Good Times is foraying into events this year. The channel aims to have around 10-12...