OnePlus, Amazon and 42 brands team up with Star Wars: The Last Jedi

The team has collaborated with 44 brands including OnePlus, Celio, Hasbro, Lego, Funskool, Amazon, Myntra, Scholastic, Hamleys and Tata Motors amongst...

Myntra’s new campaign highlights hassle free returns and instant refunds for customers

The two ad films exemplify the hesitancy among shoppers from smaller towns to avail certain services or features related to online shopping

Thor: Ragnarok associates with Amazon, Myntra, Pantaloons, Oppo to capture Marvel mania

To extend the excitement and anticipation around Thor: Ragnarok beyond the screens and spread Super Hero thrill into the daily lives of fans, Disney I...

We aim to challenge conventions by offering quality products that are highly affordable: Parminder Datt, Alcis

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving stre...

Cosmetic giant M.A.C launched on Myntra with high-decibel OOH campaign

OMI (Outdoor Media Integrated ), the agency vertical of Laqshya Media Group was assigned the responsibility to create the buzz for the newly launched...

e4m NEONS OOH, 2017: Shortlist Unveiled

The upcoming edition of the awards will recognise and reward all the exceptional work in OOH Advertising and Digital Signage done between January 2016...

Promod ventures into ecommerce with Myntra

Through this platform, Promod is looking at Rs 10 crore business in the first year.

Myntra bags distribution and management rights for Mango, also looking to invest in 15-20 local brands

Myntra won distribution and management rights of Mango to set up its offline stores. It is also looking to invest in 15-20 local fashion brands as par...

Myntra crosses $1bn GMV; aims to be EBITDA positive in FY18

As we enter into the New Year, we take a look back at Myntra’s pace of growth and transformation in the year that went by

Myntra launches new campaign advocating sports

The campaign seeks to leverage and showcase the platform’s expansive sports brand portfolio to reach out to one of the fastest growing fashion segment...

Mediacom Communications, Nestle lead the pack at Indian Marketing Awards 2016

exchange4media celebrated the best and brightest work seen in marketing at the annual Indian Marketing Awards held in Delhi today

Myntra aims to hit $2bn in revenue run rate next year; looks at AI for personalised experience

Myntra witnessed 80 per cent year-on-year growth with an industry leading revenue run rate of $1 billion. It’s reportedly aiming to hit $2 billion in...

Swiggy appoints Mukesh Bansal as Strategic Advisor

Bansal’s expertise will be leveraged to buttress Swiggy’s rapid rise as a leader in the food tech sector

Deepika Padukone and Myntra champion self-belief in their new campaign

All About You campaign emphasises the brand’s ‘You are your biggest strength’ philosophy

Myntra expects whopping 5 times sales during Big Billion Days

To be held from October 2-6, this is the second time that Myntra is participating in Big Billion Days

With 1.06 bn calls in ecomm sector & 4.6 bn calls for cab booking, Truecaller users witness steep rise: TrueInsights Report 2016

The data in this report was aggregated anonymously from incoming and outgoing calls to ecommerce and cab hailing services in India during the period o...

Myntra-Jabong combine looks to cross $1 billion in sales by March 2017

With Jabong’s acquisition by fashion portal Myntra in the same domain, the latter is aiming combined net revenue of more than a billion dollars by nex...

Ecosys OOH executes 'Try on Delivery' campaign for Myntra

The core value proposition of the campaign was ‘SHOP what you Like, TRY where you like, and PAY only if you like the product’ there by inducing trial...

Snapdeal, Amazon, Pepperfry, Flipkart prep up for Diwali with new campaigns

While some players have kept their communication purely discount led, the others are trying to highlight the spirit of the festival

#Boycott Myntra trends on Twitter for hurting Hindu sentiments

Popular e-commerce portal Myntra started trending on Friday morning for a creative that might have hurt the Hindu sentiments

Myntra's in-house brand Anouk gets bolder with new ad film

The latest film conceptualised by Hectic Content is in tune with the brand’s previous films which questioned the stereotypes ingrained in our society

Flipkart's Sachin Bansal admits his stepping down was 'performance' linked

Speaking at a company townhall, Sachin Bansal sought to allay employee fears about the company’s performance over the past year and a half as well as...

Flipkart’s Myntra buys rival etailer Jabong

In 2014 Myntra was acquired by Flipkart and then the app-only strategy was launched, however, after it didn’t seem to work for them, the company took...

Snapdeal tanks 7 spots on top advertiser list on TV as ecom slashes spends

The data also shows new entrants Pepper Fry, Myntra,Naaptol, and Big Basket during this period among the top ten