With a 35% hike, we still want to be the most effective medium for advertisers: Aditya Swamy

On the back of an upsurge in viewership, higher stickiness with new content & a brand-new channel environment, the spike in ad rates is a win-win for...

Micro segmentation is a must in youth marketing: Aditya Swamy

As a youth brand, honesty and care are the two filters that we use to address the young blood, says the EVP and Business Head of MTV India

We are looking forward to bulk up our distribution drive: Saurabh Gupta, Vanesa Care

The Director & CMO of Vanesa Care spoke about the brand’s plans to improve its width and depth of distribution

MTV acquires broadcast rights for Box Cricket League

Bringing cricket and over 200 popular television celebrities under one roof, MTV Box Cricket League will be telecast on MTV starting February 13, 2018

Indian Brand Pages lead global top 100 on Facebook

Kingfisher, Bingo, Tata Docomo, MTV India, Tata Photon, eBay India feature among the top six global Brand Pages on Facebook as per the August 2011 Eng...

Video: MTV is Advertiser of the Year @IDMA; Aditya Swamy speaks on the win

MTV India bags 2 Golds, 2 Silvers & a Bronze at exchange4media’s Indian Digital Media Awards 2013. The EVP & Business Head of MTV India talks on winni...

Philips India grooms its social media strategy to target men

As for the TG (16 to 25 year-old males), peers have the maximum influence, the brand has created a group-led contest for its grooming range of product...

MTV India, Firefox launch co-branded adventure bikes

MTV and Firefox Bikes are ready to hit the road with the launch of co-branded adventure bikes that will be unveiled at the upcoming 11th Auto Expo.

Interact with Sunil Lulla @Webinar on career in television at 3PM today

The MD & CEO of Times Television Network is the guest speaker at a career-focussed Webinar presented by exchange4media Jobs and Careers. Login at Goog...

Pepsi and MTV India join hands to launch Pepsi MTV Indies channel

The channel, which will be launched this month, has been built in collaboration with a collective of independent artists & supporters. It will be an '...

MTV & HUL join creative forces to launch MTV Films

Anurag Basu, Abhinay Deo, Shoojit Sircar, Rohan Sippy, Nikhil Advani & Anurag Kashyap sign up for the project; to work on made-for-TV films for the fi...

With a 35% hike, we still want to be the most effective medium for advertisers: Aditya Swamy

On the back of an upsurge in viewership, higher stickiness with new content & a brand-new channel environment, the spike in ad rates is a win-win for...

We ensure too much advertising doesn't make MTV Beats cluttered: Ferzad Palia, Viacom 18

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music...

Mandar Natekar quits as Revenue Head of Movies Now

Natekar is joining MTV India as the Sales Head. At Movies Now, he had helped establish the channel as a preferred platform for advertisers

Mandar Natekar quits as Revenue Head of Movies Now

Natekar is joining MTV India as the Sales Head. At Movies Now, he had helped establish the channel as a preferred platform for advertisers

Indie music & sub-culture channel Pepsi MTV Indies launched

The channel will be available across leading DTH & digital cable platforms. It will also have online presence via a website. Besides, an Indie music d...

MTV returns with season 3 of social road trip show, Nano Drive with MTV

The selected teams will drive through their respective zones exploring unheard of locations for 21 days and will receive a shoestring budget to plan e...

MTV India hands over media mandate to Vizeum India

MTV India, as part of its strategic media planning move, has appointed Aegis Media’s Vizeum India as its media agency. Vizeum India will now han...