We are looking forward to bulk up our distribution drive: Saurabh Gupta, Vanesa Care

The Director & CMO of Vanesa Care spoke about the brand’s plans to improve its width and depth of distribution

With a 35% hike, we still want to be the most effective medium for advertisers: Aditya Swamy

On the back of an upsurge in viewership, higher stickiness with new content & a brand-new channel environment, the spike in ad rates is a win-win for...

With a 35% hike, we still want to be the most effective medium for advertisers: Aditya Swamy

On the back of an upsurge in viewership, higher stickiness with new content & a brand-new channel environment, the spike in ad rates is a win-win for...

MTV returns with season 3 of social road trip show, Nano Drive with MTV

The selected teams will drive through their respective zones exploring unheard of locations for 21 days and will receive a shoestring budget to plan e...

MTV & HUL join creative forces to launch MTV Films

Anurag Basu, Abhinay Deo, Shoojit Sircar, Rohan Sippy, Nikhil Advani & Anurag Kashyap sign up for the project; to work on made-for-TV films for the fi...

Indie music & sub-culture channel Pepsi MTV Indies launched

The channel will be available across leading DTH & digital cable platforms. It will also have online presence via a website. Besides, an Indie music d...

Pepsi and MTV India join hands to launch Pepsi MTV Indies channel

The channel, which will be launched this month, has been built in collaboration with a collective of independent artists & supporters. It will be an '...

Interact with Sunil Lulla @Webinar on career in television at 3PM today

The MD & CEO of Times Television Network is the guest speaker at a career-focussed Webinar presented by exchange4media Jobs and Careers. Login at Goog...

Micro segmentation is a must in youth marketing: Aditya Swamy

As a youth brand, honesty and care are the two filters that we use to address the young blood, says the EVP and Business Head of MTV India

Philips India grooms its social media strategy to target men

As for the TG (16 to 25 year-old males), peers have the maximum influence, the brand has created a group-led contest for its grooming range of product...

Video: MTV is Advertiser of the Year @IDMA; Aditya Swamy speaks on the win

MTV India bags 2 Golds, 2 Silvers & a Bronze at exchange4media’s Indian Digital Media Awards 2013. The EVP & Business Head of MTV India talks on winni...

Mandar Natekar quits as Revenue Head of Movies Now

Natekar is joining MTV India as the Sales Head. At Movies Now, he had helped establish the channel as a preferred platform for advertisers

MTV India, Firefox launch co-branded adventure bikes

MTV and Firefox Bikes are ready to hit the road with the launch of co-branded adventure bikes that will be unveiled at the upcoming 11th Auto Expo.

Indian Brand Pages lead global top 100 on Facebook

Kingfisher, Bingo, Tata Docomo, MTV India, Tata Photon, eBay India feature among the top six global Brand Pages on Facebook as per the August 2011 Eng...

MTV India hands over media mandate to Vizeum India

MTV India, as part of its strategic media planning move, has appointed Aegis Media’s Vizeum India as its media agency. Vizeum India will now han...