FoxyMoron and Motivator win creative and digital mandate for HOOQ

The agencies will be involved in digital media strategy, planning and buying along with content creation and design work across all social media platf...

Are Indian advertisers ready to combat Methbot?

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network...

'Mangaaoo dil se' campaign by Motivator launches in Mumbai

First phase of campaign for startup highlights food as an experience

Guest column: 2016: Movement towards Solutions Neutrality is helping forge new partnerships, new skills: Rabe Iyer, Motivator

Rabe Iyer, Managing Director, Motivator, on how Solutions Neutrality is a neutral and open approach to building solutions to marketing objectives that...

Motivator extends operations to Chennai, aims to tap into 100 crores business

The expansion into the Chennai market is expected to add business of over 100 crores for Motivator and is an integral part of the growth plans for the...

Zahid Shaikh, Ex CMO Pantaloons joins Motivator to head its South Operations

In this role, he will focus on three key areas – building a comprehensive product portfolio, drive growth and enhance capability in Data, CRM, retail,...

Motivator appoints Maulshree Joshi as National Creative Director

Joshi would be reporting to Rabe Iyer, MD, Motivator. She will work closely with business teams and senior client leads

Rajiv Khurana joins Motivator as National Head, Business Development and Partnerships

In this role, he will actively work to build business development programs and identify strategic business verticals and categories that Motivator loc...

Pepperfry appoints GroupM’s Motivator as Media AOR

The account of the Mumbai-based Pepperfry is estimated to be approximately Rs 80-100 crores

Motivator hires Neilsen's Kavita Acharekar as Client Leader

With nearly 10 years of experience, Acharekar would be leading client relationships across Motivator Mumbai's key businesses

Digital media is the way forward for realtors, say experts

Google’s Shashi Tripathi considers digital media as the most cost-effective media for the real estate sector, while GroupM Motivator’s Trishul Bhumkar...

V Narayanan moves from Maxus to Motivator as Chief Growth Officer

Narayanan will be responsible for driving strategy for the north region and new business development nationally. Prior to the promotion, he was Genera...

"One year down the line, I can say my life has definitely changed in more ways than one"

The GroupM CEO shares his immense belief in youth imparting valuable lessons, his new role having changed his life, his take on competition, digital c...

Motivator retains iPhone account, adds iPad & Mac biz

Motivator has retained the Apple account following a month-long pitch process. The account size is estimated to be around Rs 150 crore

Motivator retains iPhone account, adds iPad & Mac biz

Motivator has retained the Apple account following a month-long pitch process. The account size is estimated to be around Rs 150 crore

Quick Heal Technologies consolidates media biz with Motivator

Motivator already handles the display, SEO, social, mobile & performance marketing mandates of Quick Heal. The estimated size of the account is around...

Quick Heal Technologies consolidates media biz with Motivator

Motivator already handles the display, SEO, social, mobile & performance marketing mandates of Quick Heal. The estimated size of the account is around...

Onam FCT drop on Kerala channels highlights challenges for TV b'casters

Kerala’s biggest festival period is witnessing subdued spends as FCT falls by 13%. Experts feel that ad spends this year will fall short of the Rs 500...

Motivator bags media mandate for Himalaya Herbal Healthcare

The win comes on the back of a two-month long pitch process in which around five agencies are learnt to have taken part. The account size is estimated...

UTV Stars banks on outdoor to promote ‘Live My Life’

The channel has used a mix of traditional OOH formats. The initiative is highly focussed in cities such as Mumbai, Delhi, Kanpur, Bangalore, etc.

Rabe Iyer joins Motivator

Iyer is roped in as Managing Partner. He will report to Ajit Varghese, MD, Maxus and Motivator – South Asia

Rabe Iyer joins Motivator

Iyer is roped in as Managing Partner. He took charge today. He will report to Ajit Varghese, MD, Maxus and Motivator – South Asia

Rajul Kulshreshtha quits Kinetic Worldwide

As per industry sources, Kulshreshtha is currently serving his notice period with the company