Mobile Marketing Association announces new appointments to APAC Board of Directors

Industry leaders join forces to drive the agenda for mobile marketing and empower businesses to harness the power of mobile

Mobile ad spends to increase by 60% in 2015

Mobile ad spends are expected to grow at 40-50 per cent in 2015. Considering mobile ad spends at Rs 450 crore in 2014, ad spends should be around Rs...

Affinity Launches M-Canvas mobile ad unit

Digital media solutions provider Affinity has announced the launch of a new mobile ad unit called M-Canvas. The announcement was made today at ad:tech...

Paying lip service to digital will be a hugely lost opportunity: Charulata Ravikumar

Business transformation can only be achieved by a seamless integration of technology, media, creative and applying it to identify the future of the bu...

Guest Column: Capitalising on mobile marketing - The key things to keep in mind

With mobile technology on the rise, brands cannot ignore the real-time connect, context-based advertising and interactions that can be generated from...

Mobile set for extraordinary growth despite ROI challenge, say experts

Brands see a high growth trajectory for mobile marketing even as ROI remains a challenge. exchange4media talks to experts to understand marketers' pe...

Olx bets big on mobile; witnesses 70% traffic from the medium

Olx.in claims to be getting more than 70% of its traffic from mobile. Olx India CEO Amarjit Singh Batra throws light on the local classifieds site's s...

"We need to better educate brands on the power of mobile as a medium ": Vinod Thadani

Madhouse India's COO, Vinod Thadani advocates the all-encompassing reach of mobile, future trends, challenges and opportunities in the medium and its...

Brandtone working on cognition-based tools for mobile campaigns

The Irish mobile marketing company is funding research into measurement tools that will use cognitive science principles to measure campaign efficacy,...

India is at par with other countries in quality & delivery in the digital space: Martin Shaw

The Digital Head (APAC), Maxus speaks about the changing digital ecosystem and the importance of a holistic approach towards marketing

LinkedIn launches sponsored InMail on mobile

The new feature will let marketers target specific recipients on the network on mobile as well. The professional network claims to have more than 50%...

Brand building will go mobile: Kirthiga Reddy

Kirthiga Reddy, Head of Facebook India, makes key predictions on the future of social and digital media at the Pitch Madison Media Advertising Outlook...

Happy Birthday Facebook, now let's talk business

As Facebook turns 10, it shows a recent surge in earnings, and is all set to don a strategic new avatar. From photos to videos to content, Facebook is...

Can mobile advertising reach the Rs 430-cr mark in 2014?

Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to kno...

Bacardi takes 'Untameable' tag to digital media in aggressive push

Working with 22 Feet Digital Solutions, the spirit major created a 'digital roadblock' across the country's top 10 internet websites as well as mobile...

"The mobile medium is a 'Brahmastra' for a marketer"

The future of the medium lies in not just how we use the algorithm & automation, but how creatively we use the medium to capture the consumer's heart,...

"It's important that we don't label every non-urban geography as Tier II, III or IV"

These definitions are anyway more of a convenience & are themselves not very clear. By dividing everything into a broad category, we run the risk of g...

Brands should look for 'natural virality' in their mobile mktg campaigns, say experts

Most brands are very good when it comes to app development. The challenge comes post development, say experts, adding that the 5 Ps of marketing apply...

<img src=http://www.exchange4media.com/rw2013.jpg border=0> Key digital lessons brands should take into 2014

The Indian mobile & internet market once again showed exponential growth in 2013, but there is still a lot that Indian brands & agencies can learn fro...

Mobile marketing: Not yet, but getting there

Mobile ad spend would account for 7.7% of global ad spend by 2016, leapfrogging radio, magazines & OOH, says a ZO report. However, advertisers urge th...

Mobile is not an extension of digital, say experts

Even as mobile marketing continues to show promise globally and in India, there are certain issues that the mobile ecosystem needs to address to ensur...

Grow with the growing mobile advtg economy. Here's how...

According to Avendus Capital, mobile advertising market will reach INR 2800 crore by 2016. exchange4media takes a look at what brands can do to exploi...

MMA India Forum: Deconstructing mobile marketing

The first day of the Forum saw industry experts discuss and debate ways of ensuring long-term sustainable mobile marketing and advertising strategies

The new face of mobile marketing on chat messengers

Several brands, including Nike, Comedy Central & Mad Over Doughnuts, are leveraging mobile chat messengers in the form of integrated campaigns or camp...