MPG beefs up digital offering with mobile marketing arm Mobext

MPG, the flagship brand of Havas Media, has ventured into the mobile marketing space with Mobext and has chosen India as one of the first markets wher...

Marketing Unplugged: Using mobile in your marketing mix

A successful mobile marketing programme needs to get the consumer to do something, and reward him/her to do so. This fortnight, Suman Srivastava highl...

China’s mobile marketing Co Madhouse in India

Madhouse India will provide brands, ad agencies and marketers with comprehensive mobile marketing service. It plans to open offices across 3 cities

13 reasons why mobile marketing has become crucial today

The e4m Mobile Awards ‘Maddies’ is scheduled to take place on October 11, 2017, where we recognise the industry’s best mobile marketing minds. With th...

Mobile Marketing Association announces new appointments to APAC Board of Directors

Industry leaders join forces to drive the agenda for mobile marketing and empower businesses to harness the power of mobile

Mobile advertising in India grew by 217 pc in 2010: Dr KF Lai, CEO, BuzzCity

Mobile advertising in 2010 grew by 217 per cent, according to a study by BuzzCity. The mobile media marketing firm’s CEO, Dr KF Lai, said that s...

Loop Mobile, Windchimes in social media marketing pact

Loop Mobile has tied up with Windchimes Communications to help build the brand on social networks like Twitter and Facebook.

Maruti Suzuki, Affle launch user activation for mobile

Affle and Maruti have collaborated to create a new user activation campaign on mobile, using technology developed by Affle. Consumers can rate cricket...

Tribal DDB enables Mobile Roadie Hunt for Idea

For the third year running, Tribal DDB has enabled the Mobile Roadie Hunt with Idea Cellular, an interactive mobile platform that aims to bring the sp...

80 pc Asian mobile web users use phones for shopping: InMobi

An inMobi study reveals that 80 per cent of mobile web users in Asia Pacific use their devices for shopping, and these shoppers are also influenced by...

Zipdial creates mobile game on missed calls for Kingfisher

Kingfisher and ZipDial launched an engagement activity involves a game that can be played by anyone who can make a call... <div> </div>

Guest Article: Winning on Mobile - Kanika Mathur

With consumers taking control of when, where and how they want to consume media, the mobile phone has immense potential to bring to life the power of...

Case Study: Analysing Maruti’s Cricket Maharathi mobile campaign

Maruti’s Cricket Maharathi campaign on mobile for Maruti Suzuki Corporate and SX4 helped create great brand salience for the auto major. The cam...

Leveraging mobile, experts show the way

India is a mobile first market with a high penetration of the mobile medium. With the figures northward bound, how brands can tap into the immense pot...

Digital is accountable, but is it sustainable?

Jonathan Bill, SVP - Innovation & Business, Vodafone believes that digital media needs to evolve into a viable business

Guest Column: The impending digital marketing storm

In an ‘always on’ world, marketers will be challenged to keep their message crisp and build trust for their brands, says Girish Nair of netCORE Soluti...

Making mobile marketing a significant part of the media mix

While the concept has not yet picked up in India in a big way, statistics suggest that mobile can be one of the most effective media tools

Making mobile marketing a significant part of the media mix

While the concept has not yet picked up in India in a big way, statistics suggest that mobile can be one of the most effective media tools

Marketers, do not commit these mobile blunders!

While marketers are beginning to understand the use of mobile, a few fatal errors continue to occur. We bring to you six gaffes that can kill your mob...

Mobile marketing is about engagement, not advertising: Girish Nair

The CEO of netCORE talks about aspects of mobile economy such as gaming phenomenon, trendy chat applications, and the thin line between mobile mktg &a...

Players bullish on mobile as the new screen for sports events

In spite of monetisation issues, mobile players are investing in live streaming of sports, given the potential for marketers & increasing preferen...

The new face of mobile marketing on chat messengers

Several brands, including Nike, Comedy Central & Mad Over Doughnuts, are leveraging mobile chat messengers in the form of integrated campaigns or camp...

MMA India Forum: Deconstructing mobile marketing

The first day of the Forum saw industry experts discuss and debate ways of ensuring long-term sustainable mobile marketing and advertising strategies

Grow with the growing mobile advtg economy. Here's how...

According to Avendus Capital, mobile advertising market will reach INR 2800 crore by 2016. exchange4media takes a look at what brands can do to exploi...