Indian digital space saw 10,000 advertisers this festive month: Adby Ventures Report

97 per cent of the desktop and mobile display market is yet to adopt video advertising. This indicates the low penetration of video as an ad medium on...

Mindshare swept Maddies in 2016, who will it be this year?

A total of 37 metals were given away along with 3 Hall of Fame Awards at last year’s edition of exchange4media’s mobile marketing awards. With tougher...

Mobile Ad Spend report to be unveiled at Maddies'17

exchange4media's annual report which looks at the growth and trends in the mobile advertising industry will be revealed on October 11, 2017 on the sid...

Mobile publishers need to show unique value to advertisers: Morden Chen, Cheetah Mobile

We spoke to Morden Chen, GM (APAC Ad Sales) at Cheetah Mobile to understand more about the potential of the mobile platform for brand building

In-app advertising: Challenges of a promising medium

It is a high-growth space that is still in its nascent stages

Cannes Lions 2017: India's no-show in Mobile Lions shortlist

A total of 150 entries made it to the Mobile Lions shortlist although no Indian entry could find a place in it

Experts believe digital growth of 25 per cent upwards as programmatic advertising takes centrestage in 2017

Digital advertising has continued its impressive growth through 2016 and there seems to be no indication of this pace slowing down this year. The Pitc...

mCanvas launches interactive and vertical video Innovations for brands

The full screen video ads activate after users engage with mCanvas' proprietary formats - Scroller and Sticker

Truecaller looks to take on mobile with ad platform

Truecaller has launched an advertising platform based on its popular calling application to leverage its 130 million user base in the country.

Mobile Ad Spend Report unveiled at Maddies 2016; reveals 78% growth in mobile adex as 4G & smartphones grow

Mobile ad spends are expected to reach Rs 1280 crore in 2016 and continue to grow in the range of 70-80 per cent into 2017 according to the 2016 Mobi...

Mindshare, HUL, Vijay Shekhar Sharma win honours at Maddies 2016

A total of 37 metals were given away along with 3 Hall of Fame Awards. In all, 15 Gold metals were awarded, as exchange4media celebrated the best work...

Pokemon Go: New craze might just be what your brand was looking for

A reboot of a 20 year old favourite and a game that started off as an April Fool's joke is hardly something that you would expect an advertiser to get...

Mobile video ads outperform all other formats, deliver 11x higher eCPMs, Smaato Report

Music apps are the most lucrative category for in-app mobile video ads, with a +54% eCPM uplift for publishers

India saw 122 million users of mobile ad blocking software in March 2016: Report

India is just behind China in terms of monthly active users of ad blocking browsers. As of March 2016, India saw 122 million monthly active users as c...

5 key takeaways from Facebook's Q1'16 results

Facebook’s first quarter results for 2016 beat all expectations by analysts. Taking advantage of the great results, Facebook further announced a new t...

Mobile display ad rates dropped 26 per cent in 2015: Adobe

An excess of inventory over demand, coupled with the lack of a measurement system to track the customer journey across different devices is a pressing...

Tyroo and Nazara to enable e-commerce in mobile games

Tyroo will power Nazara Games' Nazara Cricket for contextual, e-commerce deals with more games expected to be added in the future

Guest Column: Ensure app installs and engagement in 2016: Rohan Patil Patil, MD AppLift India

With thousands of apps available on the app store, getting your app noticed is a tall task but with a few simple steps, app creators can boost the cha...

Google reduces search inventory; should advertisers worry?

Google's revamped search results page will feature no ad spots on the right hand sidebar, which could lead to increased rates for the available invent...

Chinese consortium makes $1.2 billion offer for Opera Software

Opera's board has supported the offer and has advised shareholders to do the same. It also said that shareholders with more than 33 per cent stake alr...

Facebook reports 44% YoY increase in revenue for 2015

Facebook has reported that revenue for 2015 stood at $17.93 billion with advertising revenue increasing by 57 per cent YoY.

GroupM estimates Digital AdEx to grow by 47.5 % in 2016; Digital Marketers share their View

The GroupM TYNY report can be taken as a gauge that the digital ecosystem is off to an optimistic start, said digital players we spoke to; with many a...

GroupM estimates Digital AdEx to grow by 47.5 % in 2016; Digital Marketers share their View

The GroupM TYNY report can be taken as a gauge that the digital ecosystem is off to an optimistic start, said digital players we spoke to; with many a...

6 digital trends to watch out for in 2016

The digital juggernaut continues to roll on. It has been an interesting year for the digital ecosystem. There was some introspection as there was a ru...