Max Bupa Walk for Health attracts 10,000 participants through social media

Led by MindShift Interactive, a 4-week campaign has been rolled out on multiple digital platforms, including conversations driven by influencers to en...

exchange4media hosts 'Social for Business,' TO THE NEW Digital Roundtable

The roundtable will focus on aspects such as the use of social media beyond advertising, social KPIs as business KPIs, marketing attribution, technolo...

100 new business wins in 15 months for Lowe Lintas and Partners

Clients include Hero Motocorp, Myntra, STAR TV, OLX, Heinz, Bharat Matrimony, Onida, Expedia, BookMyShow, Max Bupa, Finolex, Apollo Hospitals, Wockhar...

No slowdown in spends in health insurance: Sevantika Bhandari

The Marketing Director of Max Bupa talks about the uniqueness of Indian consumers and growth path of the insurance industry, among other things...

Shefali Chhachhi bids adieu to Max Bupa

Chhachhi has moved on from her role as Maketing Director, Max Bupa India. She is on a sabbatical right now and her next move is not known yet