Brands can cross current Rs 100 cr mark with strategic film associations: Vinit Karnik, ESP Properties

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Sho...

We want McDowell's No 1 Yaari to be intrinsically embedded in culture: Amrit Thomas, Diageo India

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’...

P&G Awarded Marketing Team of the Year, MediaCom bags five Gold Metals at 4th Indian Marketing Awards

Bhaskar Bhat, MD, Titan Industries, was conferred with the Lifetime Achievement Award for his significant contributions to the industry

Glimpses of Indian Marketing Awards (IMA) 2017

The exchange4media group celebrated the best marketing initiatives that were rolled out this year at the 4th edition of the Indian Marketing Awards (I...

Canon India announces Gary Lee’s appointment as the CFO and VP

Lee takes over the roles and responsibilities from Anuj Aggarwal who has moved to Canon Marketing Philippines as the Vice President.

Social media is a top priority for marketers today: Vivek Patni, Director, Wonder Cement

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Are marketers ready to embrace the full-service model?

Even though agencies are back to offering a multitude of services under one umbrella, marketers are sticking to buying services from specialists

Chandramohan Mehra, Sr VP and Head-Marketing at Sony SAB (SPN) quits

Following his three year stint at Sony SAB, Mehra will now move to a big financial conglomerate as its CMO

India mobile ad spend to grow by 85% in 2017, estimates e-marketer

The growth of mobile adex will help boost overall digital ad spend to Rs 8,000 crore, as per eMarketer’s latest media ad spend forecast

BYJU launches new brand avatar

BYJU has unveiled a new logo as it looks to build on its success over the last couple of years

Carter Murray, Worldwide CEO, FCB to deliver keynote address @exchange4media Conclave’17

Murray will be talking about the umbrella theme of this year’s Conclave, which is, ‘Leveraging Open Innovation To Engage Consumers’

Carter Murray, Worldwide CEO, FCB to deliver keynote address @exchange4media Conclave’17

Murray will be talking about the umbrella theme of this year’s Conclave, which is, ‘Leveraging Open Innovation To Engage Consumers’

DDB Mudra Group partners with Royal Enfield on key forthcoming project

DDB will work closely with Royal Enfield's Marketing and Content team for forthcoming projects

Ask The Doctor with Sandeep Goyal

Are you a young professional looking for some expert advice? exchange4media will find you first-hand solutions from Sandeep Goyal, Vice Chairman of Th...

Media Heads expect 2017 Adex growth to be restricted at 10%; lowest In five years

Media agency heads we spoke with said Indian Adex growth would be lower than expected due to the introduction of new policies like demonetisation and...

Are advertisers bullish with festive ad spends this year?

A total of Rs 24,000 cr is expected to be spent over the two-month period

Nostalgia marketing works on millennials: Kantar IMRB thought paper

‘The Early Millennials-Coming of Age’ paper says that early millennials are today’s biggest influencers

Ask the doctor with Sandeep Goyal!

Are you a young professional looking for some expert advice? exchange4media will find you first-hand solutions from Sandeep Goyal, Vice Chairman of Th...

People listen to a brand that is relevant to them: Fred Cook, Chairman, GOLIN

Cook spoke to exchange4media about brand relevance and changing media landscape

Will Indian brands get a voice?

Experts herald that voice AI could be the next frontier in brand marketing

Guest Column: Staying 'social' with customer service: Anupam Vasudev, CMO, Aircel

Anupam Vasudev, CMO at Aircel, highlights few ideas that can help brands transform their customer service into an amazing customer experience on socia...

Guest Column: The importance of competitor mapping: Vivek Singh, Co-founder, Adby Ventures

Vivek Singh, Co-founder of Adby Ventures, delves into how competitive mapping technologies are enabling marketers to look at all their competition ads...

The role of performance KPIs in content marketing's $313 billion promise

Content marketing has traditionally been used as a brand building tool but with display advertising facing questions, is there another role for conten...