It's Ranbir Vs Ranveer on travel portals. Yatra ropes in Ranbir Kapoor to counter MMT

Competitor Makemytrip has been featuring Ranveer Singh, Alia Bhatt and Diana Penty in its marketing campaign

As a regular fixture during IPL, Goibibo and MMT deploy celebs and humour in their new ads

While Goibibo has roped in Deepika Padukone as its brand ambassador, MMT has released a series of ads featuring Ranveer Singh, Alia Bhatt and Diana Pe...

Goibibo appoints Publicis as its creative agency

The agency will lead development of all campaigns for the brand from its Gurgaon office

MakeMyTrip to buy ibibo Group

The value of combined company pegged at $1.5 billion

MakeMyTrip's five-week long festive campaign with Alia Bhatt-Ranveer Singh goes live today

Will promote the new ‘Pay at Checkout’ feature to allay consumer reluctance while paying beforehand for hotel booking

MakeMyTrip appoints Isobar India as their Digital Partner Agency

As their digital partner, the agency will handle digital brand engagement and social media management duties

Goibibo changes slogan after backlash for copying MakeMyTrip’s #BefikarBookKar campaign

Tweeps accused Goibibo of blatantly copying MakeMyTrip’s #BefikarBookKar slogan, which was launched with Alia Bhatt and Ranveer Singh in March

MakeMyTrip unveils its new campaign to tap offline hotel booking segment with Alia Bhatt & Ranveer Singh

The new campaign uses the element of humour to highlight the benefits of online hotel booking in an attempt to shift consumers from offline to online....

MakeMyTrip ropes in Ranveer Singh, Alia Bhatt be the new brand ambassadors

MakeMyTrip has signed the duo to be the face of the brand as it embarks on new phase of growth to catalyze offline to online travel booking behaviour

Craftsvilla appoints Manish Kalra as Chief Business Officer

Manish Kalra was formerly the Director of Integrated Marketing at Amazon and comes with an experience in excess of 15 years.

Craftsvilla appoints Manish Kalra as Chief Business Officer

Manish Kalra was formerly the Director of Integrated Marketing at Amazon and comes with an experience in excess of 15 years.

Goibibo Co-Founder & COO Deepak Tuli joins MakeMyTrip

MakeMyTrip has strengthened its leadership team with the appointment of Deepak Tuli as SVP of Growth Business.

MakeMyTrip completes 10 years in India, focuses on disruptive creative ad format

Saujanya Shrivastava, CMO of MakeMyTrip says the customers can look forward to self-customizable holidays, a seamless mobile-app experience, rich vern...

Google's anti-trust drama brews up, India chapter stirs market

After Europe, Google is facing fresh anti-trust allegations of manipulating search results apart from imposing discriminatory conditions on advertiser...

Second year in a row, brand advertising on Raksha Bandhan remains subdued

Past two years have witnessed dwindling advertiser interest in the festival. Continuing the approach from last year, brands are focused more on digita...

MakeMyTrip launches 2-week long social media campaign #DilHaiHindustani

The campaign depicts India's freedom struggle in the form of a mobile-responsive graphic novel. This is possibly the only such product published by a...

Where is the Indian e-commerce marketplace headed?

With one sale after the other by e-commerce players in the space, everyone is trying to come up with a new gambit with each new sale. We try to find o...

MakeMyTrip repositions marketing plan, launches new campaign

"Through this brand repositioning exercise and the new tag-line 'Dil Toh Roaming Hai', MakeMyTrip intends to be travel partner that fuels the growing...

Publicis wins creative duties of MakeMyTrip

A total of nine agencies including O&M, JWT, Lowe, Leo Burnett, Contract, Dentsu, Enormous and FCB (incumbent) had been part of the pitching process

2015 Trendspotting: Mobile travel bookings to drive industry growth

With e-ticketing one of the largest segments in Indian e-commerce, mobile booking is expected to see a surge in 2015

FreeCharge plans new products with Rs 200 crore in its investment kitty

The mobile marketing platform that has 12 million users also launched its first national campaign recently and intends to become a household brand nam...

Digital wallet MobiKwik unveils new brand identity and logo

MobiKwik recently released its new tagline 'Discover MobiKwik Wallet - The easiest way to pay!' and a new logo as part of rebranding