Publicis wins creative duties of MakeMyTrip

A total of nine agencies including O&M, JWT, Lowe, Leo Burnett, Contract, Dentsu, Enormous and FCB (incumbent) had been part of the pitching process

MakeMyTrip launches 2-week long social media campaign #DilHaiHindustani

The campaign depicts India's freedom struggle in the form of a mobile-responsive graphic novel. This is possibly the only such product published by a...

Second year in a row, brand advertising on Raksha Bandhan remains subdued

Past two years have witnessed dwindling advertiser interest in the festival. Continuing the approach from last year, brands are focused more on digita...

MakeMyTrip completes 10 years in India, focuses on disruptive creative ad format

Saujanya Shrivastava, CMO of MakeMyTrip says the customers can look forward to self-customizable holidays, a seamless mobile-app experience, rich vern...

MakeMyTrip ropes in Ranveer Singh, Alia Bhatt be the new brand ambassadors

MakeMyTrip has signed the duo to be the face of the brand as it embarks on new phase of growth to catalyze offline to online travel booking behaviour

MakeMyTrip unveils its new campaign to tap offline hotel booking segment with Alia Bhatt & Ranveer Singh

The new campaign uses the element of humour to highlight the benefits of online hotel booking in an attempt to shift consumers from offline to online....

As a regular fixture during IPL, Goibibo and MMT deploy celebs and humour in their new ads

While Goibibo has roped in Deepika Padukone as its brand ambassador, MMT has released a series of ads featuring Ranveer Singh, Alia Bhatt and Diana Pe...

It's Ranbir Vs Ranveer on travel portals. Yatra ropes in Ranbir Kapoor to counter MMT

Competitor Makemytrip has been featuring Ranveer Singh, Alia Bhatt and Diana Penty in its marketing campaign

India is an important market for us: Lynette Pang, Singapore Tourism Board

Lynette Pang, Assistant Chief Executive, Marketing, Singapore Tourism Board, in conversation with exchange4media, revealed STB’s marketing plans and a...

Tourism Australia invites LinkedIn & Facebook users to take a break down under

The campaign is called ‘Who Deserves a Break in Oz?’ where LinkedIn and Facebook users can reward members in their network by nominating them for a we...

FreeCharge plans new products with Rs 200 crore in its investment kitty

The mobile marketing platform that has 12 million users also launched its first national campaign recently and intends to become a household brand nam...

MakeMyTrip repositions marketing plan, launches new campaign

"Through this brand repositioning exercise and the new tag-line 'Dil Toh Roaming Hai', MakeMyTrip intends to be travel partner that fuels the growing...

Craftsvilla appoints Manish Kalra as Chief Business Officer

Manish Kalra was formerly the Director of Integrated Marketing at Amazon and comes with an experience in excess of 15 years.

Goibibo appoints Publicis as its creative agency

The agency will lead development of all campaigns for the brand from its Gurgaon office

Makemytrip.com, Webchutney ask travelers to go green

Attempting to break the cliché of travel portals being ‘information-based’ only, Makemytrip.com, along with Webchutney, has launched an interactive co...

Digital marketer Blazar turns one

Digital marketing agency Blazar recently celebrated its first anniversary. A spinoff of digital firm Quasar, the company has in this one year carried...

Email marketing the most likely to grow: Adrian Hoon, Epsilon

Email marketing firm Epsilon has announced new clients and doubled its client base in 2010. Asia Head Adrian Hoon talks about how Internet usage in In...

MakeMyTrip enables ‘social’ travel with Tripalong

MakeMyTrip’s social app, Tripalong integrates social networks and maps travel itinerary to help users connect with friends while traveling

MakeMyTrip appoints Chief Biz Officer for Intl Markets

In his new role, Amit Saberwal will concentrate on expanding MakeMyTrip’s operations & enhancing customer experience in international market...

IDMA back to recognise India’s emerging digital talent

exchange4media’s Indian Digital Media Awards will honour path-breaking work across internet, mobile, gaming, social media and blogosphere

Online travel sector sees growth despite sluggish economy

Online booking of railway tickets has seen y-o-y growth of 17%, while air tickets grew from 1.45 mn bookings in 2012 to 1.70 mn in 2013

MakeMyTrip announces $15 million innovation fund

The fund will support early stage companies in the travel space and focus on start-ups in travel technology with a special focus on mobile and IP base...

Digital wallet MobiKwik unveils new brand identity and logo

MobiKwik recently released its new tagline 'Discover MobiKwik Wallet - The easiest way to pay!' and a new logo as part of rebranding