Cosmetic giant M.A.C launched on Myntra with high-decibel OOH campaign

OMI (Outdoor Media Integrated ), the agency vertical of Laqshya Media Group was assigned the responsibility to create the buzz for the newly launched...

Apple Pay to make online shopping faster on web, Indian users may have to wait

Apple’s Worldwide Developers Conference (WWDC) is underway at San Francisco. Apple announced Apple Pay for websites which could prove to be a competit...

WWDC Day One recap

One day into the five day World Wide Developers Conference, Apple brings out a lot of major announcements that are changing the face of their iPhones...