Jabong brings European fashion brand Bugatti to India

The brand will be formally launched at Lakme Fashion Week on August 29th, 2015.

Youth Quotient: "I don't have to go to the news, the news finds me"

Malik Sumrani, Assistant Manager, Social Media, Aspri Spirits is a digital native whose workaday life revolves around keeping users engaged on social...

LFW once again favours Global Advertisers for outdoor promotion

The location of hoardings, size of the display, and high visibility contributed to the success of the Lakmé Fashion Week campaign on the outdoor mediu...

Lakme ups the glam quotient on social for its Fashion Week

From creating paparazzi effect on Facebook & engagement activities on Twitter to using Vine videos & Pinterest - Lakme's social media drive gave an ed...