e4mrecap: The Week That Was

A recap of the most important stories that you may have missed this week

Finally! We know how Pops got his nickname

At KV Sridhar’s book launch event, Alyque Padamsee finally reveals the story behind Sridhar’s nickname, Pops

Star Sports 1 Tamil TVC is all about Tamil Pride

The regional channel, which is the first of its kind in India, kicked off recently with a 360-degree marketing campaign, #MachiAreYouReady

Intelligent design will take business forward: Experts at Adobe seminar

Adobe’s ‘Lead by Design’ seminar brings forth the need for brands to align to a design thinking mentality in online businesses to up the consumer expe...

Brands increasingly focus on after-sales service ads, reassure customers

There is a fresh crop of after-sales customer service based TVCs, which have a unique message but will only see fruition if the service lives up to th...

Pops officially launches his latest venture, HyperCollective

KV Sridhar aka Pops’ new venture is a collaboration between 21 companies

From advertising to entrepreneurship, a sneak-peek at upcoming agencies launched by ad veterans

The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas

KV Sridhar unveils name of new venture – Hyper Collective

In October, KV ‘Pops’ Sridhar stepped down as the Chief Creative Officer from SapientNitro after spending two and a half years in the organisation

The genius that is KV Sridhar: 10 things you would want to know about Pops

Pops recently stepped down as the Chief Creative Officer from SapientNitro after two years

KV Sridhar steps down as Chief Creative Officer SapientNitro

Sridhar joined SapientNitro in 2014 and was earlier associated as Chief Creative Officer of Leo Burnett- India and Subcontinent for more than a decade

Pan Bahar kicks up a storm on surrogate advertising

A week ago, both the actor as well as the creative got trolled heavily on social media with people pointing out the health risk concerns involved with...

How a logo change can impact a brand's identity and fortunes?

Logo change might involve heavy budgets but it’s what brand owners want if it will guarantee customer loyalty

Airtel, Vodafone or Idea: Who wins the 4G communication battle?

While Airtel launched their 4G campaign with Sasha Chhetri, Vodafone got back their pug after four years and Idea Cellular highlighted how 4G can chan...

Frooti, Tropicana, Maaza and Paper Boat who wins the Mango wars

Like every year, the tussle between prominent mango drink brands is visible across marketing mediums with players launching new campaigns to target cu...

Agencies go social to tap fresh talent

From using Snapchat, WhatsApp, YouTube and Twitter, organisations are using social media platforms to find new talent and the reason is simple – that...

Parachute Advansed touches hearts with its new Holi campaign

The ad conceptualised by McCann World group highlights that Holi as a festival is meant to spread happiness and age is not a barrier to enjoy life and...

Ariel's ‘Share the Load’ campaign is about equal ownership of chores

The new campaign conceptualised by BBDO India questions the stereotype of household chores being a feminine responsibility alone and urges men to part...

Birla Sun Life Insurance's new TVC takes forward the 'Khud Ko Kar Buland' philosophy

The 75 second television commercial tracks the journey of an employee and his boss while dealing with mishaps and everyday uncertainties. The brand ai...

Condom ads get bolder but still shy away from direct communication: Experts

The commercial condom market has not only grown in size, but has also witnessed sea change in its communication which has become bolder with time

India is a very important market for British Airways, second largest outside UK and US: Moran Birger

British Airways has unveiled its latest ad campaign which is based on a real life incident of its cabin crew member who forges a special bond with one...

Ad Guru Piyush Pandey awarded Padma Shri sets Twitter abuzz with congratulatory messages

In the category of 'Others-Advertising & Communication', advertising legend Piyush Pandey was awarded the prestigious Padma Shri this year

Only Vimal launches #CutFromADifferentCloth campaign as an ode to people who dare to think differently

The digital leg of the campaign, conceptualised by Bang in the Middle, tells the story of a schizophrenic father and his son who quits his high-profil...

Maggi launches # WelcomeBackMaggi videos; resumes production in all plants

The latest communication conceptualised by McCann Erickson captures the joy of having Maggi back in the market

NGO Breakthrough, Ogilvy launch ‘Popcorn’ spot to curb eve-teasing

The video titled ‘Popcorn’ has been conceptualised by Ogilvy & Mather. A second film will be out soon