Kinetic Worldwide's Yusuf Merchant and Adil Khan join DDB MudraMax's senior leadership

Yusuf Merchant has joined as Vice President, DDB MudraMax-OOH while Adil Khan has come on board as Associate Vice President of the same agency

Kinetic WW launches Aviator to grab Rs 900 cr aviation advertising market

Kinetic WW India announced the launch of OOH planning tool-Aureus and airport division-Aviator on Thursday

DDB MudraMax appoints Sommnath Sengupta as Head, Tech Innovations, OOH and Experiential

Sengupta was earlier the National Creative Director at Kinetic Worldwide Or The award-winning innovator is also a mixed media installation artist

Kinetic Worldwide's David Payne advocates ‘smart OOH for a smart world'

In his keynote address at exchange4media OOH Conference 2015, David Payne, CEO of Developing Markets , WPP Kinetic Worldwide describes a futuristic vi...

Kinetic Worldwide launches social media analytics tool for OOH campaigns

The Social Amplification Score (SAS) is powered by FUEL Intelligence, an analytics specialist and is claimed to be the world’s first measurement tool...

We can create an ecosystem with traditional OOH at the centre: Mauricio Sabogal

2015 was widely considered as a recovery year for the OOH sector and the industry will now look to build on its gains in the year to make 2016 even mo...

Mindshare and Kinetic Worldwide win media mandate for Make in India

Both agencies have been signed on for a period of three years to work in tandem on the government initiative

Good times ahead for OOH sector, but attracting talent still a challenge

Experts say OOH sector is getting its due recognition and moving towards a better future; industry is getting more organised and luring fresh talent

Kinetic Worldwide launches full-service OOH division Kinetic Active in India

Operations for Kinetic Active will be handled from Mumbai & Delhi currently and will be led by its General Manager Adil Khan & National Creative Dire...

Kinetic Worldwide to focus on adding excitement to the Indian OOH business

The outdoor media giant plans to attract new clients and talent in India and impress upon them the importance of the medium and the excitement that co...

Kinetic carries out OOH campaign for Vodafone prepaid voice

The campaign is a mix of high impact and high reach media like billboards, bus shelters, and station media

Listen to Farrokh Madon, Ron Graham, Pratap Bose @OOH Conference & Awards

Farrokh Madon, CCO, Y&R Singapore; Ron Graham, Chief Consultant, Media On The Go; Pratap Bose, COO, DDB Mudra Group are the keynote speakers at the fo...

Rajul Kulshreshtha quits Kinetic Worldwide

As per industry sources, Kulshreshtha is currently serving his notice period with the company