IPL 8: How much does ROI matter to brands?

Despite high ad spends, brand recall for certain brands has been low. We find out if ROI is the only factor that drives ad spends on IPL…

Will World Cup TV ad rates spike by 50%?

Marketers have shown great interest in the World Cup, but doubts seem to persist on the increase in ad rates and the odd timings of matches as they ar...

Will the IPL 8 ad rates see an increase of 10-15%?

An estimated 10-15 per cent increase would take ad -rates to approximately to Rs 5-5.75 lakh for each 10 second spot, however since it is taking place...

Will the IPL 8 ad rates see an increase of 10-15%?

An estimated 10-15 per cent increase would take ad -rates to approximately to Rs 5-5.75 lakh for each 10 second spot, however since it is taking place...

Flashed Yesterday: Karthik Lakshminarayan joins Madison Media as COO

Karthik Lakshminarayan will handle the ITC business. He has over 16 years of experience in media, having worked in leading media agencies and media ch...

Karthik Lakshminarayan joins Madison Media as COO

Karthik Lakshminarayan will handle the ITC business. He has over 16 years of experience in media, having worked in leading media agencies and media ch...

Karthik Lakshminarayan resigns as COO of FoodFood

He joined FoodFood in December 2010 and played an important role in launching India’s first ever food channel entirely shot in high definition.

Changes at Viacom18: Biz Planning & Strategy Head Karthik Lakshminarayan quits; new CCO & Head Int’l Biz appointed

Karthik Lakshminarayan, Head of Business Planning & Strategy for Colors, has moved on from the organisation. Viacom18 also announced on February 25, 2...