South Indian channels see a sharp rise in revenue through regional reality TV shows

New reality shows in regional languages attract viewers and TRPs thereby creating a majority of revenue for channels. Experts believe that when audien...

We are disruptive and bring path-breaking ideas into the market: Deepak Dhar, CEO, Endemol Shine India

Dhar, MD and CEO, Endemol Shine India, says that the company’s strategy is to be a content provider for all platforms and amplify its impact propertie...

Bigg Boss and brand refresh takes Vijay TV to new heights

Bigg Boss is one of the biggest shows to ever have launched in Tamil Nadu, with 36 million viewers sampling it in the first week itself

We want to become the most preferred destination for Tamil viewers: Kevin Vaz, CEO, STAR South

With the launch of Bigg Boss in Tamil, Vijay TV aims to offer viewers varied innovative content and narrow the gap with the market leader