DAN wins ITC’s consolidated digital account

The mandate is said to be in the region of Rs 60 crores and includes search engine, social media, digital creatives and all other verticals

Amazon.in leads Top 10 brands list @BARC Week 51

In the Top 10 Advertisers list, FMCG brand Hindustan Lever continued to dominate the list with 1,45173 insertions. ITC climbed up to the second slot w...

Savlon's ‘Bharosa Maa Sa’ highlights the healing power of mothers

The new brand campaign is a heartfelt tribute to the healing touch of mothers. It highlights a simple moment of truth that every individual relates to

Savlon's ‘Bharosa Maa Sa’ highlights the healing power of mothers

The new brand campaign is a heartfelt tribute to the healing touch of mothers. It highlights a simple moment of truth that every individual relates to

Savlon's ‘Bharosa Maa Sa’ highlights the healing power of mothers

The new brand campaign is a heartfelt tribute to the healing touch of mothers. It highlights a simple moment of truth that every individual relates to

The future looks bright, the economy is bouncing back: Hemant Malik, Divisional Chief Executive, Foods Business, ITC

Malik delivered the keynote address on Friday at the first edition of the exchange4media Conclave - South

ITC Introduced ‘Savlon ID Guard’ on Children’s Day to enable Hand Hygiene

Savlon ID Guard augments the core of Savlon Swasth India Mission to fuel a culture of innovative enablers

With Maruti, ITC, Titan and TGBL’s media pitches, Rs 1300 crore of ad monies up for grabs

The last couple of months have been a busy time for media agencies in India, with four major media pitches in the running.

Cannes Lions 2017: PR Pundit executed campaign bags Gold at Cannes PR Lions

The ‘Savlon Healthy Hands Chalk Sticks’ campaign was executed by PR Pundit in creative partnership with Ogilvy & Mather India

ITC’s Engage launches Engage ON pocket perfumes

Directed by AbhinayDeo and music composed by DhruvGhanekar, the TVC highlights the brand proposition of playful chemistry

Goafest 2017 kick-starts by popping the bubbly; Media and Publisher ABBYs bring glory on Day 1

Goafest 2017 kick-started on Thursday with the ceremonial popping of champagne to herald with the announcement of the Media & Publisher ABBYs later in...

ITC initiates media pitch; account size over Rs 500 crore

The multi-agency pitch is expected to take place out of Bangalore at the end of this month and will see participation from all the major media agenci...

Karan Kumar to move on from ITC as Head of Marketing Lifestyle Retailing Business Division

Kumar was elevated to his current role in September last year. His next destination is not known at the moment.

With classic "hero" narrative, Savlon looks to create more inspiring stories for the brand: Sameer Satpathy

ITC’s hygiene brand Savlon recently roped in ace shuttler Saina Nehwal as its brand ambassador. With its new campaign, the antiseptic brand which enjo...

ITC's Savlon engages Saina Nehwal as brand ambassador

In its new campaign with Nehwal, Savlon seeks to inspire parents to let go of their fears and encourage children to push their limits and maximise the...

ITC ropes in Dabur’s Sanjay Singal as COO

Singal will join ITC's food business as the chief operating officer responsible for dairy and beverages, reporting to the business's divisional chief...

Dentsu Aegis Network joins ITC’s roster of agencies

Dentsu Aegis Network's digital agencies will be handling the digital work including digital creative, digital media , web , social, for ITC’s persona...

We are now the only agency for most of our clients: Amit Akali

Akali talks about the gamble of full service digital paying off, why he has learnt more in the past 1 year than he has in his previous 20 working year...

We are now the only agency for most of our clients: Amit Akali

Akali talks about the gamble of full service digital paying off, why he has learnt more in the past 1 year than he has in his previous 20 working year...

Sunfeast Farmlite launches all-good digestive with new TVC

Sunfeast Farmlite is ITC’s foray into health biscuits segment and its Oats range of products offers 3 variants - Oats with Chocolate, Oats with Almond...

Pitch CMO Summit 2016: The time has come for content managers rather than brand managers: Sandeep Kaul ITC

Sandeep Kaul, Chief Executive (Personal Care) at ITC, shared his thoughts on the new responsibilities in front of brand managers in his address on th...

Top CMOs honoured at Pitch CMO Summit 2016

exchange4media felicitates the best marketing heads at the annual Pitch CMO Summit held in Mumbai yesterday.