IRS 2017 results elicit epic ad wars among media outlets

Basking in the positive reflection of the IRS 2017 reports, the recent flurry of ads with competitive claims and brands taking pot-shots at each other...

IRS returns after four years. Will publishers be more welcoming of it this time?

Indian Readership Survey (IRS) 2017, the world’s largest continuous survey of media usage, product consumption and ownership, will release on January...

Flashed yesterday: Total readership of Newspapers has grown by 40%: IRS 2017

Newspapers’ total readership has grown by 40% and 11 crore new readers have been added, reveals the much awaited Indian Readership Survey (IRS), the w...

Flashed yesterday: Dainik Jagran most read newspaper in India, ToI top English newspaper: IRS 2017

The second and third most read publications in all languages are Hindustan and Amar Ujala with over 5.2 crore and 4.6 crore readers respectively

IRS 2017: Daily Thanthi, Lokmat, Malayala Manorama command highest regional readership

Among the regional players, Tamil newspaper Daily Thanthi and Marathi daily Lokmat command highest readership followed by Malayala Manorama

Despite facing radical challenges, print industry shows massive growth: IRS 2017

Even after facing challenges both magazines and newspapers have shown a massive growth in readership, according to Indian Readership Survey 2017.

IRS 2017 has tried to address all the concerns raised last time: Rishi Darda, Lokmat

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and t...

IRS 2017: Regional is our new national: Shreyams Kumar M V, Mathrubhumi

Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

IRS 2017: The age of the discerning media consumer has returned: Aroon Purie

To get a better insight on how the IRS 2017 figures will influence the industry and what it means for the future of magazines in India, Exchange4media...

IRS 2017: We are definitely, visibly and factually number one in Pune: Pradeep Dwivedi, Sakal Media Group

Pradeep Dwivedi, Chief Executive Officer at Sakal Media Group spoke to Exchange4Media on Indian Readership Survey 2017 (IRS 2017) and how it will infl...

Manorama News, Suvarna News, TV9 win big at ENBA 2018

Manorama News, Suvarna News bagged a Gold each under Programming category

Kannada news channels see unprecedented growth with Modi's 'Parivartan' rally: BARC Week 6

Kannada News witnessed the highest viewership this week and recorded 418 per cent growth. The news channel grew from 4,197 million impressions in week...

e4mrecap: The week that was

We list a few important stories that you may have missed in the week gone by

e4mrecap: The week that was

We list a few important stories that you may have missed in the week gone by