WeWork assigns digital marketing mandate to iProspect India

iProspect India to handle digital paid media services for WeWork including search engine marketing, paid social media, display and programmatic

World Social Media Day: Industry experts herald growth of video content, VR and AI

Today on World Social Media Day, industry experts tell us what has changed in the social media space over the last one year and what can be expected t...

iProspect India appoints Srikar Nagubandi as Senior VP - Operations

Nagubandi will report into Rubeena Singh, CEO, iProspect India and will be based out of Mumbai

iProspect India adds 3 new clients to its kitty in the last quarter

The new agencies on board include BloombergQuint, HCL Technologies, and IndiaProperty

iProspect India creates digital video for ICICI Lombard

The campaign attempts to increases awareness of two-wheeler insurance category in India

Facebook vs adblockers: Why Facebook is looking to protect its $900 million+ desktop ad market?

As Facebook continues its fight to serve ads despite ad blockers, the reason behind its new-found exuberance might be more complex

Social Media Day 2016 explores social media's impact on global communication

As the world celebrates the impact of social media today, we spoke to some social media experts to get their views on the future of this ecosystem

Can Snapchat be the next Facebook of India?

Snapchat is rapidly catching up with platforms like Facebook, Instagram and Pinterest as one of the most popular social platforms for sharing of video...

Mihir Mehta joins iProspect India as director of Display Media

Mehta joins with over 6 years of experience in the digital industry, previously holding the position of Digital Media Head at World Wide Open and Reli...

Is Facebook doing away with the 20% text rule?

Facebook’s 20 per cent text rule limits the amount of text on an uploaded image. The idea behind this is to make the ad more visual and attractive and...

LinkedIn gives app a Facebook makeover

LinkedIn has given its flagship mobile application a major makeover with the focus now more on content and updates

BSNL gets notice from telecom ministry post Facebook complaint

According to media reports, the Telecom Ministry has issued notices to state-owned BSNL, MTNL and India Posts after Union Minister Ravi Shankar Prasad...

iProspect Communicate 2 rebranded to iProspect India

The digital agency owned by Dentsu Aegis Network (DAN) earned billings worth Rs 300 crore for FY’15-16.