Star India Signs 11 IPL Sponsors, including Coca-Cola and Vivo

According to media experts, advertisers’ interest is natural since there is no other property which gives steady ratings over a six week period; and k...

How IPL became the 3rd most expensive sports property in the world…

The IPL, in money terms, is now 0.6% of India’s Gross Domestic Product. As a brand, it’s now worth $5,500 million.

IPL will be as powerful as FIFA in the next five years: Rajeev Shukla

Rajeev Shukla, Chairman, Indian Premier League (IPL), opens up about how IPL sustains itself and keeps marketers and audiences wanting for more

How Motorola dominated the IPL 2017 conversation off the field

A look at how the smartphone brand engaged with cricket fans on twitter by sponsoring the Rising Pune Supergiant team

Could IPL franchises piggyback on Star India’s dynamic social media and digital presence?

Star India is known for its dynamic presence on social media and just like franchises in the PKL, could IPL franchises go from the current “superpower...

BCCI issues timeline for IPL Media Rights Invitation to Tender (ITT)

ITT will be released on July 21; bids will be accepted till Aug 28, 2017

IPL media rights auction sees 20 takers already

Around 20 companies such as Star India, SPN, Amazon Seller Services, Reliance Jio Digital Services, Twitter, Facebook, ESPN Digital Media (India), T...

Jawahar Goel, Chairman & MD, DishTV expresses concerns about IPL cricketing telecast rights

In a letter addressed to the Ministry of Information and Broadcasting, BCCI, CCI and TRAI, Goel states his concerns over monopolisation of the telecas...

IPL business rises by 26 per cent to USD 5.3 billion@ Duff& Phelps report

Social media is fuelling the growth of IPL making it one of the fastest growing sports leagues on Twitter with 4.9 million followers and adding over 1...

After IPL, what will SPN bank upon?

Following two of its popular shows going off air on Hindi GEC SET, SPN is now facing a tough tie with losing out IPL media rights to Star India

Did sky-high pricing of IPL bid stop some firms from pulling out of auction at the last minute?

Industry insiders believe that few initially interested players might have found IPL to be too expensive an investment

IPL is a powerful property and can create lots of value for fans: Uday Shankar, Star India

Shankar fielded questions by journalists at a press conference after the IPL bidding rights were awarded to Star India

Lalit Modi not pleased with the final figure for successful IPL franchise, Twitter stays upbeat with #IPLMediaRights

Twitterati immediately took to #IPLMediaRights and reacted on the hot topic even as Lalit Modi, Harsha Bhogle, and cricket analyst Freddie Wilde analy...

Sony's TV-only strategy could have cost them the IPL media rights

Sony Pictures Network (SPN) might have missed a trick by not partnering with a digital player to jointly contest the IPL auctions

Empowered with IPL rights, is Star better prepared to counter TRAI order implications?

Industry is confident that Star India will have innovative strategies in place if TRAI's tariff order gets a go-ahead

Our strategy was very high risk and we were very concerned: Uday Shankar, Star India

In an interview with exchange4media, Uday Shankar spoke about his biggest fears during the IPL bidding process and his plan to leverage this big-ticke...

Star Sports' high rates for India-Australia series a strategy to prep market for IPL 2018?

A week before Star India bagged IPL media rights for a whopping Rs. 16,347.5 crore, it had hiked the rates for the upcoming India-Australia ODI series...

BCCI is the biggest media company in the country: Rahul Johri

In an exclusive interview, Rahul Johri opens up on his journey as CEO of BCCI, his vision for Indian cricket and his take on his critics

IPL Retention event: 4.1 mn viewers on TV; 4 mn watched on Hotstar

On Star, the VIVO IPL 2018, to be aired in as many as six languages on 10 star sports channels and Hotstar will reach its biggest audience ever

Star pitches IPL sponsorship at Rs.150 cr

The broadcaster has asked for a whopping Rs 150 cr to be co-presenter and between Rs 69-75 cr to be associate sponsor of the upcoming IPL season.

In total 24 companies race for IPL Media Rights

Airtel, BAM Tech, DAZN / Perform Group and Yahoo have now expressed interest in bidding for the IPL media rights making the count of total of 24

IPL digital rights expected to be hotly contested

Digital rights for the IPL are currently with Star India

Star India wins all broadcast rights for Vivo IPL for Rs 16347.50 crore

Bringing end to all speculations, Star India has won the television broadcast rights for Vivo IPL

Star India delighted with its win of IPL media rights

As the nail-biting auction for IPL media rights came to an end, Star India emerged as the victor. Here's a lowdown on how the auction went through