Will IPL 2018 ensure steep hike in team revenues?

The surge in IPL’s overall revenue is expected to impact individual team revenues too, which can go as high as 30%, according to experts

Could IPL franchises piggyback on Star India’s dynamic social media and digital presence?

Star India is known for its dynamic presence on social media and just like franchises in the PKL, could IPL franchises go from the current “superpower...

Sony's TV-only strategy could have cost them the IPL media rights

Sony Pictures Network (SPN) might have missed a trick by not partnering with a digital player to jointly contest the IPL auctions

Empowered with IPL rights, is Star better prepared to counter TRAI order implications?

Industry is confident that Star India will have innovative strategies in place if TRAI's tariff order gets a go-ahead

Our strategy was very high risk and we were very concerned: Uday Shankar, Star India

In an interview with exchange4media, Uday Shankar spoke about his biggest fears during the IPL bidding process and his plan to leverage this big-ticke...

Star Sports' high rates for India-Australia series a strategy to prep market for IPL 2018?

A week before Star India bagged IPL media rights for a whopping Rs. 16,347.5 crore, it had hiked the rates for the upcoming India-Australia ODI series...

e4mrecap: The week that was

We list a few important stories that you may have missed in the week gone by

And the IPL media rights go to…

As the bidding for the IPL rights is scheduled to open today, we take a look at the speculations on the amount BCCI can procure from the auction and t...

IPL digital rights expected to be hotly contested

Digital rights for the IPL are currently with Star India

Star India wins all broadcast rights for Vivo IPL for Rs 16347.50 crore

Bringing end to all speculations, Star India has won the television broadcast rights for Vivo IPL

Star India delighted with its win of IPL media rights

As the nail-biting auction for IPL media rights came to an end, Star India emerged as the victor. Here's a lowdown on how the auction went through

IPL digital rights valuation grows by 672% in two years

In 2015, Star India had won the digital rights for the IPL for around Rs 303 crore for a period of three years. This time around, the highest bid for...

After IPL, what will SPN bank upon?

Following two of its popular shows going off air on Hindi GEC SET, SPN is now facing a tough tie with losing out IPL media rights to Star India

How IPL became the 3rd most expensive sports property in the world…

The IPL, in money terms, is now 0.6% of India’s Gross Domestic Product. As a brand, it’s now worth $5,500 million.

Did sky-high pricing of IPL bid stop some firms from pulling out of auction at the last minute?

Industry insiders believe that few initially interested players might have found IPL to be too expensive an investment

IPL is a powerful property and can create lots of value for fans: Uday Shankar, Star India

Shankar fielded questions by journalists at a press conference after the IPL bidding rights were awarded to Star India

Lalit Modi not pleased with the final figure for successful IPL franchise, Twitter stays upbeat with #IPLMediaRights

Twitterati immediately took to #IPLMediaRights and reacted on the hot topic even as Lalit Modi, Harsha Bhogle, and cricket analyst Freddie Wilde analy...

In total 24 companies race for IPL Media Rights

Airtel, BAM Tech, DAZN / Perform Group and Yahoo have now expressed interest in bidding for the IPL media rights making the count of total of 24

Jawahar Goel, Chairman & MD, DishTV expresses concerns about IPL cricketing telecast rights

In a letter addressed to the Ministry of Information and Broadcasting, BCCI, CCI and TRAI, Goel states his concerns over monopolisation of the telecas...

IPL business rises by 26 per cent to USD 5.3 billion@ Duff& Phelps report

Social media is fuelling the growth of IPL making it one of the fastest growing sports leagues on Twitter with 4.9 million followers and adding over 1...

IPL media rights auction sees 20 takers already

Around 20 companies such as Star India, SPN, Amazon Seller Services, Reliance Jio Digital Services, Twitter, Facebook, ESPN Digital Media (India), T...

How Motorola dominated the IPL 2017 conversation off the field

A look at how the smartphone brand engaged with cricket fans on twitter by sponsoring the Rising Pune Supergiant team

BCCI issues timeline for IPL Media Rights Invitation to Tender (ITT)

ITT will be released on July 21; bids will be accepted till Aug 28, 2017

e4mrecap: The week that was

We list some of the most important stories that you may have missed in the week gone by