The festive season is a good time to test and experiment with our new products: Vasuta Agarwal, InMobi

The Vice President & GM-India, InMobi, said that this year has been about making strategic partnerships, opening up to new innovations while keeping t...

Airtel Wynk Music partners exclusively with InMobi for display ad monetization

Airtel Wynk Music intends to deliver a non-intrusive and high-quality user experience through this strategic alliance with InMobi

TrulyMadly chooses InMobi as their ad monetization partner

Leveraging a combination of TrulyMadly’s highly engaged audience data and InMobi's powerful ad serving technology, advertisers can deliver high-perfor...

Creative and metrics key for InMobi as it ramps up focus on video ads

The ad tech company has seen its video ad consumption triple in India over the last year and expects video ads to make up nearly 50 per cent of its re...

InMobi launches a suite of advanced video ad formats

The platform includes a comprehensive suite of ad formats including vertical videos, interactive videos, 360 degree videos, opt-in videos and in-strea...

GreedyGame ropes in InMobi’s Samuel John as Head of Operations

John, previously the Director of Operations at InMobi, brings with himself a wealth of industry experience, having been an integral part of InMobi’s i...

Rewind 2015: Guest Column: Mobile is a personal device. How personalized is your marketing strategy? Ankit Rawal

Are marketing strategies personalized? There is still a lot of work to be done, writes Ankit Rawal, GM, India at InMobi

Rewind 2015: Guest Column: Mobile is a personal device. How personalized is your marketing strategy? Ankit Rawal

Are marketing strategies personalized? There is still a lot of work to be done, writes Ankit Rawal, GM, India at InMobi

How should advertisers meet the challenges of viewability of digital ads ?

As viewability of digital ads increasingly becomes a concern, the onus is on advertisers to create ads that people want to see, say experts

InMobi rubbishes acquisition rumours

Naveen Tiwari, CEO of InMobi, says no acquisition talks are going on and reiterates commitment to remaining independent

InMobi global reach increases to 872 million active uniques

InMobi serves 138 billion ad impressions & processes 420 TB of data every month

FreeCharge appoints InMobi’s Sharat Khurana as CFO

Khurana's primary responsibilities at FreeCharge include ensuring growth and managing the company's financial operations, raising capital, and corpora...

InMobi and NDTV India come together to bring native advertising on mobile

Together with InMobi, NDTV will now be able to offer a bouquet of innovative ad units native to its news content, thereby further re-inventing the use...

InMobi inks global pact with Factual to increase mobile ad efficacy for brands

As part of this partnership, InMobi's anonymous data set of global mobile consumer activity will be combined with Factual's location-based data to bui...

InMobi grows user base to 759 million across 165 countries

As per the company's numbers for the period ending December 31, 2013, its user base is second only to Facebook, which had announced last month that it...

InMobi launches native ads platform to redefine mobile ad experience

This platform enables mobile publishers & app developers to effortlessly create and serve native ads, thereby increasing user engagement & better mone...

Is mobile the next television?

With online streaming of TV content & customisation, convenience provided by the platform, can mobile (now second screen) become the primary medium?

Create a successful brand, experts tell you how

Naveen Tewari of InMobi, Neil Patel of Crazy Egg & KISSmetrics, and Tarkan Maner of Dell WYSE share best practices for budding entrepreneurs

“Mobile mktg should be consumer, not tech-focussed”

Industry experts believe it’s time for mobile mktg in India to understand consumer behaviour before leveraging new technologies

InMobi acquires Metaflow Solutions

The mobile advertising network looks to expand its portfolio of offerings for mobile app developers

Shrikant Latkar is InMobi's VP-Global Mktg

Latkar will lead all aspects of marketing for InMobi, aligning the marketing strategy and brand positioning to embrace a new hyper-growth phase

InMobi bets big on India; announces key appointments

InMobi appoints Sandeep Deshpande as Country General Manager, India and Vishal Nongbet as Business Head of Brands

Future bright for mobile advertising

Large brands are dedicating bigger portions of their digital advertising budgets to mobile as there is now a better understanding of the platform, say...

Mobile overtakes TV as media consumption: Survey

InMobi’s Mobile Media Consumption Survey suggests India is far more mobile centric than developed markets in Asia and elsewhere