IPG Mediabrands elevates leadership talent to strengthen core team in India

Nandini Dias has been appointed as CEO, Lodestar UM; Anamika Mehta is the new CEO of Initiative; and Amar Deep Singh will become CEO of MAP

We want India to take a leadership position in G-14: IPG's Jim Hytner

"You think that the economy is slowing down, but compared to the UK, Germany or even China, India is a great growth market for us," says the G14 CEO &...

''We're using analytics to understand the most efficient channels & vehicles''

We are making big strides in analytics & seeing how we can evaluate from a quantitative perspective content, opportunities for certain genres of TV, s...

India has so much the rest of the world can learn from in the digital sphere: Jim Elms

In a freewheeling chat with exchange4media, the Global CEO of Initiative talks about criticality of analytics, India's digital lead and bringing the j...

Vizeum India appoints Subhas Warrier as VP, South India

Warrier has over 20 years of experience in advertising. He was last leading the South India team at Initiative and was based in Bangalore

Vizeum India appoints Subhas Warrier as VP, South India

Warrier has over 20 years of experience in advertising. He was last leading the South India team at Initiative and was based in Bangalore

Smartphones take central role in average consumer's life: Initiative study

The study revealed that 71% of respondents have a branded app on their smartphone; 25% use their smartphone to post comments on what they are buying

Sony consolidates media biz with IPG Mediabrands’ Initiative

With this, the Sony Mobile business also moves from OMD to Initiative – IPG Mediabrands. The total spends are pegged upwards of Rs 300 crore

Sony goes shopping for mammoth media biz

Sony India’s recently embraced ‘One Sony’ reorganisation makes this one of the biggest pitches to kick off the year

Social media is revitalising the future of TV

Television is enjoying a revival thanks to new digital technology and the rise of social media, says an Initiative study

Social media is revitalising the future of TV

Television is enjoying a revival thanks to new digital technology and the rise of social media, says an Initiative study

Video: Initiative’s Jim Hytner in conversation @Cannes Lions

The newly appointed CEO of Initiative Worldwide, Jim Hytner speaks to exchange4media on the recent leadership changes at the agency and IPG Mediabrand...

Global CMOs believe all media agencies are not the same

Brands are publishers, digital has given new life to print & OOH, media agencies are getting better in digital but there is still some way to go:...

Exclusive: IPG Mediabrands arrives in India

Lintas Media Group integrated into Mediabrands; Magna Intelligence & MAP to launch in India; Mediabrands Committee, comprising Lynn de Souza, Shas...

Initiative’s 2012 agenda: Rebuilding a global brand

 Performance led communication, entrepreneur-mindset team & effective network: Initiative Worldwide CEO, Richard Beaven’s 3-legged appr...

Initiative masterminds global free campaign for charity

Initiative is partnering with some of the world’s largest media owners to run the campaign and help raise $1 million to help young people around...