First IndiGo, then BMW: Lack of empathy towards consumers can dent brand image: Brand experts

Industry experts believe that brands need to learn from the recent fiascoes and backlash faced by brands such as IndiGo and BMW due to their inability...

Flights, fight and finally, friendship: Decoding the fracas between Air India and Indigo

The two warring carriers have kissed and made up, much to the relief of the aviation ministry

HDFC Bank, Airtel, SBI are India’s most valuable brands: BrandZ report

The total value of India’s most valuable brands has risen by 30% over the last three years, with the Top 50 brands now worth $90.5 billion, according...

Agencies must change with the times: Sameer Satpathy

Sameer Satpathy, EVP & Business Head, Marico, calls upon agencies to evolve, to define what they really stand for and to become partners who give the...

IQ + TQ + EQ = Publicis: Jean-Yves Naouri

The COO of Publicis Groupe is applying this equation of intelligence, technology & emotion to India too as Publicis looks to up its share in this mark...

Indigo to host ‘Vodafone Battle of the Bands’

The event to target amateur bands in the corporate sector and offer a platform to showcase their talent

Holding cos high on digital acquisitions again

Hungama, Indigo, Resultrix, AKQA are just a few examples indicating that acquisitions are leading global digital strategies once again