India media inflation to cap at 9 pc in 2010

Brought to India by Lodestar UM, the Magna Inflation Update captures media pricing trends in over 45 countries spanning the globe. The study reveals t...

Noorings: Can the World Cup get better than this?

India dethroning Australia from the World Cup pedestal and an India-Pakistan semi-final… The ICC Cricket World Cup 2011 has turned to be an adv...

Euro RSCG announces new management in India

Euro RSCG has elevated Sushant Panda to Managing Partner & CEO, India; Satbir Singh to Managing Partner & CCO, India and Shavon Barua to Presi...

P&G's Shantanu Khosla on rewiring the thinking pattern

P&G India CEO Shantanu Khosla engages Godrej Group’s Tanya Dubash, Vu Technologies’ Devita Saraf and ABP’s Aritra Sarkar on how...

Week in Review: Celebrating India's moment in the sun

Looking back, it was a week when Dhoni and his boys brought the Cup home and the loudest to cheer are the advertisers who put their monies. It was als...

Spikes Asia 2011 records a high in delegates & entries

Spikes Asia 2011 has begun full swing at the Suntec City in Singapore. Terry Savage, Festival CEO, speaks to exchange4media on the new record of deleg...

Cannes Lions gets 34,301 entries; 1182 from India

Not only is this an all-time high for Cannes Lions but it is also the largest number of entries ever sent from India at the Festival

Forecasters cut ad spend growth figures

Since April, Italy, Spain & India have seen the biggest reductions while China & Russia are predicted to record the biggest ad spend increase...

Rediffusion YR bets on BAV to connect with clients

Brand Asset Valuator has mapped 1350 brands in India, allowing Rediffusion to offer more to existing clients & create opportunities to meet new on...

There is a shift from time spent on TV to time spent on digital: Dominic Proctor

The President of GroupM Worldwide shares his thoughts on shifting media mindset, power of digital and India being a growth market, among other things....

Hope is the strongest tailwind favouring the government today: Joseph George

'Make in India' could well be one of modern India's biggest ideas. Conceptually, though being manufacturing based, this idea has a wider and far reach...

India continues to be the hot-bed of adspends- Zenith Optimedia Report

According to the latest advertising report released by ZenithOptimedia, India continues to remain a success story, making it a distinct hot-spot of ad...

Magna Global Forecasts India Advertising Revenues to grow +18.4% in 2016

India the most dynamic economy among the BRICs is set to become the 7th biggest ad market by 2020 according to latest report by Magna Global

My expectation from Govind is to build a plan and then live it: Philip Brett

Philip Brett President, Asia TBWA, Worldwide speaks about the agency’s India strategy and plans to steer the agency under the new leadership of Govind...

Vernacular creativity, are we there yet?

Throwing light on the fast evolving vernacular content space and how brands can use this space to extend engagement, eminent marketing heads discussed...

TV ad revenue in India to grow by 12.3% in 2016, Carat Report

Based on data received from 59 markets across America, Asia Pacific and EMEA, Carat’s latest global forecasts highlights that advertising spend will r...

India records highest percentage of total ad mobile spends in APAC in 2015: Study

Over the last few years, Asia Pacific has become a hotspot for mobile advertising with developed mobile networks and a strong proliferation of smartph...

Cannes 2016: There is no other thing at play in Cannes than the idea: Ramesh Iyengar, SDMC

Ramesh Iyengar, CMD, Select Direct Marketing Communications talks about the factors Indian agencies must consider before sending their entries to Cann...

Adex in India pegged at 16.2% in 2016: IPG Mediabrands India study

The size of the industry is expected to touch Rs 564 billion. India pips Italy to get into Top 10 list this year and is estimated to move up four rank...

Medulla, Mindshare, Ogilvy, BBDO, shine at Cannes 2016

Medulla Communications from India created history at Cannes Lions; bags ‘Healthcare Agency of the Year’ for the first time in history for any Indian a...

Mindshare India cocreates video analytics tool 'Kyve' with Vidooly

The ‘Kyve tool created by Mindshare and Vidooly is part of ‘Content+’, an adaptable CONTENT MODEL that leverages Mindshare’s unique place as a trusted...

Ambi Pur unveils its new campaign 'Smelfie Challenge'

The campaign conceptualized by Grey Düsseldorf and supported by Grey Mumbai, showcases how the brand ambassador Boman Irani has full faith in Ambi Pur...

2.1 million men pledge support for Ariel India’s Dads#ShareTheLoad campaign

With strong international expert recognition and big wins at Industry Awards, the campaign is this year’s most recognized Indian campaign at Cannes.

Snapdeal unveils new brand identity with 'Unbox Zindagi'

The new brand identity repositions Snapdeal as the platform that believes in the potential and dreams of its consumers and partners them in their jour...