Online and offline commerce should be seamless to derive profit: Markus Noder, Serviceplan International

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

Not short and tweet: Twitter expands character limit to 280 for most languages

In India, this update will apply to the languages Bengali, Gujarati, Hindi, Kannada, Marathi and Tamil

Ability to rebound a vintage brand to be super desirable worldwide is a unique thing: Gonzalo Brujo, Interbrand

The CEO, EMEA and LatAm, Interbrand spoke about the current challenges for Indian brands to compete at the global level and shared tips on brand safet...

Is India the new sizzling market in Asia for increased ad expenditure?

According to Advertising Expenditure Forecast by Zenith Media, the slowdown in GDP or implementation of GST is not affecting the growth of ad spends i...

Dainik Bhaskar acknowledged in Golden Book of World Records for its '52 Seconds Desh Ke Naam' initiative

The initiative saw participation of 25,000 students from 29 states and seven Union Territories singing the Indian national anthem together

BBC plans special features and programmes to mark 70 years of Indian independence

BBC World Service, BBC World News television and have planned special features, live broadcasts and live events to mark the occasion

We are looking to evolve our business offering in India: Joanna Catalano, CEO - APAC, iProspect

Joanna Catalano, CEO - APAC, iProspect, who took over the group in November speaks about her first impression of the company, its evolution, trends ac...

TRAI to step up its public Wi-Fi hotspot pilot programme

TRAI aims at creating a better digital ecosystem by getting more hotspot zones thus inviting various providers to be a part of the pilot project

ABP News to launch infotainment series 'Raktranjit'

This six-part series is a build-up to its Independence Day programming

Cannes Lions 2017: 2 Golds, 2 Silvers & 3 Bronzes on Day 6 take India's metal tally to 39

India broke its 2013 record of 33 metals, making 2017 the country’s best performance to date

#INDvPAK in #CT17 becomes most tweeted ODI ever!

Innovative integrations pave way for bigger and even more engaging Twitter conversations

How relationship marketing technology is raising the bar

Matt McRoberts, VP, Global Business & Channel Development, Appboy, talks about their targeted advertising solutions, how it’s different from Facebook...

Jio's 'Cheer for India' campaign reaches 9 million cricket fans digitally

Within 24 hours of going live on, the initiative has garnered a social media reach of over 9 million fans and cricket lovers

Facebook India in mission mode to address gender imbalance in internet connectivity

Facebook recently came up with its new service, Express Wi-Fi. Umang Bedi, Managing Director - India and South Asia at Facebook explains how this appr...

Net surfers in vernacular languages grew from 42 million in 2011 to 234 million in 2016: Report

A recent study by Google and KPMG showcases how regional content is shaping the digital revolution in India and redefining engagement on the digital p...

WPP's digital agency Essence sets up Global Analytics Hub In India

Hub will accelerate data innovation and operational excellence and help Essence meet robust demand in analytics and data-driven solutions globally

We are targeting revenue of 1.53 billion USD by next financial year, Arvind Vohra, CEO & MD, Gionee India

Gionee India’s Country CEO and Managing Director Arvind R Vohra spoke to exchange4media about Gionee’s India game plan and more

Active social media users in India grow by 15 % from 2015 to become 136 million : Yral Report 2016

Increased mobile web penetration also a key contributor to growth in active social media usage

Digital fastest growing medium in India registering a 30% growth rate : Zenith Adex report

As per the report, Digital remains one of the fastest growing mediums in India registering a 30% growth rate. Television will register an 11% growth r...

BBC World Service announces biggest expansion plan since 1940s; launches four new Indian services

Four new BBC language services including Telugu, Gujarati, Marathi and Punjabi to create 157 new jobs in the region, making Delhi the BBC’s largest bu...

US elections remain key topic for discussion as 9.3 mn Indians generate over 40 million likes, posts and comments

Between March 23, 2015, and November 1, 2016, 289 million people around the world generated 10 billion likes, posts, comments and shares related to th...

9.3 mn Indians generated over 40 million likes, posts and comments on Facebook related to the US elections

Between March 23, 2015, and November 1, 2016, 289 million people around the world generated 10 billion likes, posts, comments and shares on Facebook r...

DDB MudraMax wins media duties of Bausch and Lomb India

DDB MudraMax would be partnering with the Bausch & Lomb for their ATL media planning and strategy requirements