exchange4media's IDMA 2014 winners celebrate big wins

Winners at exchange4media's IDMA 2014 speak about the wins that they cherish, the importance of recognising the great work that agencies are doing and...

Interactive Avenues, Grey Digital, PHD, ibs, Red Fuse shine @exchange4media’s IDMA 2014

Interactive Avenues leads the metals tally with 9 awards; Grey Digital declared Best Digital & Social Media Agency of the Year; Red Fuse is Best Mobil...

Amend the definition of ROI on digital, concur experts

The medium is effective irrespective of the ROI argument as it allows subjective interpretation of measurability, letting each brand tell its unique s...

Talent crunch is the biggest problem on digital: Rajdeep Chatterjee

Rajdeep Chatterjee, Digital Marketing Manager, Nokia, takes account of the significant trends in the medium, its influence on customer engagement, and...

5-6 per cent of our total spends is on digital: Sunil Kataria

The COO - Sales, Marketing & SAARC, Godrej Consumer Products talks about how the company has effectively leveraged the evolving digital medium as part...

Indian Digital Media Awards returns for another edition

Entries are now open for IDMA 2014, which will be held in Mumbai on June 6. There are five main awards categories – Web, Mobile, Social Media, Languag...

The race begins: Entries now open for IDMA 2014

The Indian Digital Media Awards celebratethe digital marketing field and recognise benchmarks that will shape the future of the field and also inspire...