Augmented Reality: Ad gimmickry or mktg technology

Marketers in India are experimenting with AR to communicate with audiences but is the power of this technology overhyped or underestimated?

Stage set for the Mumbai leg of exchange4media Conclave

The 13th edition of exchange4media Group’s flagship conference will be held in Mumbai today. Its stellar speaker line-up will delve into shifting medi...

Cannes 2015: Content with Intent: Carlton D'Silva

"The clear buzzword of the year was collaboration; not not just for the sake of it but collaborations that you are constantly learning from," says Hun...

GST: Taxation process for the advertising agencies may get complicated

Advertisers feel that with Goods and Services Tax (GST), the taxation process for the industry will become more complex, but the benefits will outweig...

IAA tour of Israel to focus on imbibing start-up culture

International Advertising Association India Chapter (IAA) kicked off the week-long IAA CEOs Tour to Israel on July 23

Hungama wins Microsoft’s social media mandate

Hungama Digital will manage all social media interactions on Facebook, Twitter, YouTube, etc. The incumbent on the business is Quasar

JWT acquires stake in Hungama Digital

The new entity will be a full service digital agency specialising in digital marketing and social media solutions

JWT buys stake in Hungama Digital

The new entity will be a full service digital agency specialising in digital marketing and social media solutions

Niloufer Dundh launches new venture Ventes Dundh

Dundh will be working as an independent consultant for a few months and already has three projects in hand that will be launched soon

Video: Tilt towards digital more pronounced - Neeraj Roy

Instead of worrying about a digital overlap, all platforms should start creating a strong digital strategy, says the MD & CEO of Hungama Digital, agai...

India is still a Rs 7-7.5 billion advertising market, with digital just in millions: Neeraj Roy

Brands should look at creating great content, building communities around it and then leading it to commerce, says Neeraj Roy, MD & CEO of Hungama Di...

Hungama Digital elevates Kamal Amesur as ECD & Manesh Swamy as creative director

Amesur, previously creative director, has been with HDS since 2000. Swamy is a digital native who has over 15 years of experience in the digital space

Open Magazine appoints Mohit Hira as CEO

Hira was promoted as CEO, Hungama Digital Services in January 2014

Infrastructure & availability will lead to innovations in b'casting, say experts

With the policy landscape & regulatory dispensation lagging behind the technology advances, industry experts are looking at the Govt to bridge the gap...

"Media owners have not educated their clients about the power of the medium they own"

Most media owners have been passive about their medium, and only an advertising agency thinks of ideas to use that medium to best of the advantage, sa...

Fleishman-Hillard ropes in Riitu Chugh

Chugh joins as Senior Vice President and Digital Strategist, and will be responsible for growing the agency’s digital business across India

Niloufer Dundh quits Hungama Digital

After a stint of three years, Niloufer Dundh, Head - Integrated Media, Hungama Digital Media Entertainment has put in her papers

Graphic India & Filmkraft Productions partner to launch Krrish comics

Marvel Comics creators Tom DeFalco, Ron Frenz and Sal Buscema working with Graphic India on the project

Hungama wins Microsoft’s social media mandate

Hungama Digital will manage all social media interactions on Facebook, Twitter, YouTube, etc. The incumbent on the business is Quasar