Gozoop bags digital mandate for HRX by Hrithik Roshan

The mandate includes social media strategy, content marketing and creative strategy across digital platforms

Carried Yesterday: TIMES NOW marks its presence in 100 countries by reaching Europe

TIMES NOW will launch with the support of Bobbles Media GmbH DTH and OTT platforms in Europe; Hrithik Roshan celebrates occasion with Team Times Now

Radio City launches four new stations in Rajasthan

After Jaipur, Radio City will now also play in Ajmer, Udaipur, Kota and Bikaner in Rajasthan

Trailers of Kaabil, Kahaani 2 and Rock On 2 keep social media abuzz

Bollywood brings in Diwali with trailers of three big movies including ‘Rock On 2’, ‘Kahaani 2’ and ‘Kaabil.’ Media monitoring agency Meltwater captur...

The Back to School campaign has gained a lot of salience these past years: S Rajendran

S Rajendran, CMO of Acer India talks about Acer’s Back to School campaign that includes a mix of ATL. The brand has touched more than 35 publications,...

Some firsts but no surprises in Rado TVC

Hrithik Roshan and Lisa Ray come together for the first time in the new TVC that fails to surprise

Godrej's Kataria talks about Brand Cinthol's 62 years of successful reinvention

At the Pitch CMO Summit 2014 in Delhi, Sunil Kataria, COO - Sales, Marketing & SAARC, Godrej Consumer Products, talks about how Cinthol has sustained...

Star Gold announces high profile movie acquisitions for 2014

The network has strengthened its movie library by acquiring anticipated films of Salman Khan, Ajay Devgn, Ranbir Kapoor and Hrithik Roshan

Acer scouts for creative partners

The pitch is in the initial stages; it is taking place in Bengaluru. BBH India is handling the duties for the brand currently

Acer scouts for creative partners

The pitch is in the initial stages; it is taking place in Bengaluru. BBH India is handling the duties for the brand currently

Del Monte makes it big with 'Krrish 3'

To get the maximum out of the association, Del Monte adopted a 360-degree approach & launched blitzkrieg of promotions, contests & co-branded products...

Acer looks at customer engagement to ramp up profits

Acer is betting on the digital space and is investing in on-ground activities in order to increase the brand's engagement with customers

Acer counts on human emotions to deliver touch experience

Acer's new TVC beads tech & emotions into a common thread. The insight of magnifying 'touch' through real-life examples strikes a chord with the audie...

'Krrish 3' to run Facebook campaign to unveil its first look

The 'Krrish 3' digital campaign is spearheaded by Hungama Digital Media and is expected to touch over 50 million people on Day One of the launch

Hrithik Roshan roped in as brand ambassador for Mountain Dew

The actor’s image resonates well with Mountain Dew’s philosophy and exemplifies its ‘can do’ attitude

Footwear options: Liberty or Versace for Hrithik Roshan?

Are celebrities that are spotted only with the likes of Ferragamo, Jimmy Choo & Versace good ambassadors for Liberty, Relaxo & Metro?

Liberty goes youthful; launches Rs 6-cr ‘Express Yourself’ campaign

Youth seems to be the apple of every marketer’s eye today! In order to appeal to the same TG, Liberty has launched its new ‘youthful&rsquo...

Opening at 3.7 TVR, Star Plus’ ‘Just Dance’ is top non-fiction show in 2011, yet...

The simulcast of ‘Just Dance’ has brought in the numbers for Star and STAR India COO Sanjay Gupta is quite upbeat about the show, but whet...

Acer reviews its creative business

It is learnt from sources close to the development that Acer India is currently reviewing its creative duties. A few leading agencies have already mad...