Hotstar appoints media veteran Punitha Arumugam as Platform Evangelist

Arumugam is best known for her leadership at Madison Media as Group CEO for over 13 years and at Google as Agency Director for over five years

Hotstar's Billions OOH campaign is intriguing but not all are impressed

The OOH Campaign for the TV series Billions streaming on the OOT platform was created in-house by the company

Acquitted after 9 years, Rajesh and Nupur Talwar break their silence on Hotstar

After almost 10 years of weathering arguably one of the most speculated criminal cases in modern India, and incarceration of 4 years before the Allaha...

OTTs gear up for Diwali with fresh content

Both local and international OTT platforms like Amazon Prime Video, Viu and Voot are boosting up their content strategy with a fresh line-up of shows,...

IPL digital rights expected to be hotly contested

Digital rights for the IPL are currently with Star India

IPL digital rights valuation grows by 672% in two years

In 2015, Star India had won the digital rights for the IPL for around Rs 303 crore for a period of three years. This time around, the highest bid for...

Can Star India break even at Rs 55 cr per match for IPL?

Going by the numbers, Star India is essentially set to spend around Rs 3,270 cr on the IPL every year for five years

How Amazon Prime is adding more clout to its India services

Though Amazon Prime entered India much after Netflix, it has managed to become the leading video-on-demand services platform based on monthly active u...

Hotstar tackles illegal downloading of Game of Thrones S7 via clever marketing campaign

The campaign takes Torrents head on with four TVCs, an outdoor campaign in key cities, and high impact digital activation

How Star India is cashing in on the Game Of Thrones fever

With today’s early morning premiere of the seventh season of ‘Game of Thrones’ on Hotstar, following up on Star World tomorrow, Star India has managed...

Hotstar and CBS Corporation to introduce 'Showtime' in India

Hotstar Premium now becomes the one of the few services in the world with exclusive content partnerships with global studios like Disney, Fox, HBO, an...

Guest Column: With Uday, there's never a dull moment: Sam Balsara

Sam Balsara,Chairman and Managing Director, Madison World gives us his overview of Uday Shankar’s 10 years at Star India

STARring Uday Shankar: Failures are huge assets but success can be a big liability

As Uday Shankar, Chairman and CEO at Star India completes a decade at the helm, he reflects on his journey that had him take bold calls, bet big on th...

VIVO Pro Kabaddi Season 5 fixtures announced

Play-offs scheduled in Mumbai and Chennai; the latter will also host the finals

Marketing tools leverage Data Science for maximum impact

The Data Science Congress 2017 threw light on upcoming digital marketing trends in the media and entertainment industry.

Flashed Yesterday: Republic TV to launch VR driven digital platform

The first of its kind virtual digital platform will make audiences part of the story

Nail-biting finale over, now a look at the valuations and future of IPL

From the bidding process to media and broadcast rights, here’s how IPL 2018 may pan out

Republic TV Makes a Blockbuster Debut on Hotstar

Republic TV crossed a million viewers on Hotstar within a day of its launch

All comedy on digital need not be crass; Hotstar to prove this with Sarabhai vs Sarabhai Take 2

Sarabhai vs Sarabhai Take 2 will premiere on Hotstar on May 16 after a ten-year break

Republic TV to launch on Hotstar; partnership to shape future of news online

Hotstar will introduce News as a distinct category on the platform, adding to its current portfolio of TV Shows, Movies and Sports

Vivo, Vodafone main sponsors for Sarabhai Vs Sarabhai Take 2

The popular comedy makes its digital debut on Hotstar on May 16; reaches out to viewers via quirky promos, live chats, Twitter

Hotstar takes second spot @BARC's Top 10 Brands Across Genres in Week 15

Hotstar, which entered BARC India’s Top 10 Brands in week 14, swiftly climbed to the second spot in Week 15

With live sports now a major driver for OTT, is TV now up for some stiff competition?

With Hotstar eyeing Rs 200 crore in advertising revenue for live streaming the 10th edition of IPL, sports is turning out to be the main driver for OT...