Hotstar takes second spot @BARC's Top 10 Brands Across Genres in Week 15

Hotstar, which entered BARC India’s Top 10 Brands in week 14, swiftly climbed to the second spot in Week 15

Hotstar's Billions OOH campaign is intriguing but not all are impressed

The OOH Campaign for the TV series Billions streaming on the OOT platform was created in-house by the company

Targeting Top Technology Minds in the Country, Hotstar Launches ‘Dare or Stay There’ Campaign

Campaign designed to connect with the cream of India’s tech minds with an inspiring call to discard their current roles and join the streaming service...

Hotstar suggests the Best Ways to #QuitInStyle

Taglined ‘Dare. Don’t Stay There’, the campaign showcases unconventional ways to bid adieu to your existing jobs and join the Hotstar tech team

ITC, Amul, AAP, Hotstar, Mahindra & Mahindra amongst winners at Pitch Top 50 Brands

Xiaomi, OLX, HCL, Arnab Goswami, Flipkart, Rolex are some of the other brands that made it to this year's Pitch Top 50 Brands list

ITC, Twitter, Sun Pharma, Harley Davidson, Hotstar: Winners speak on Pitch Top 50 Brands

Pallavi Singh of Harley Davidson, Satish Arora of Sun Pharma, Taranjeet Singh of Twitter, Sudeep Nair of Hotstar, JP Singh and Arjun Deep Shad of ITC...

IPL 9: With over 80 sponsors, it’s carnival time for brands

IPL has always been fully loaded with sponsors; in fact more than 80 different brands are associated with the eight IPL teams this season

Vivo, Vodafone main sponsors for Sarabhai Vs Sarabhai Take 2

The popular comedy makes its digital debut on Hotstar on May 16; reaches out to viewers via quirky promos, live chats, Twitter

Nail-biting finale over, now a look at the valuations and future of IPL

From the bidding process to media and broadcast rights, here’s how IPL 2018 may pan out

Marketing tools leverage Data Science for maximum impact

The Data Science Congress 2017 threw light on upcoming digital marketing trends in the media and entertainment industry.

Our curated stories drive our media outreach with zero spends towards marketing: Jaspreet Chandok, IMG Reliance Pvt. Ltd

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for...

Performics.Resultrix powers up Hotstar’s Election campaigns

The display ads featured exciting, real-time updates from the recent State Elections, drawing in viewers seamlessly to the live telecast on Hotstar.

With 110 million views to date, Pepsi IPL 2015 registers 8.5X growth on Hotstar

In comparison, the entire 2014 edition of the tournament registered 62 million views on last year

Hotstar expects to cross 100 million viewers for IPL in 2016

Hotstar is expecting to cross 100 million viewers in the forthcoming ninth season of Vivo Indian Premier League (IPL), from approximately 41 million u...

IPL 2016 digital sponsorship packages start from Rs 5.5 cr

Star, which holds the digital broadcast rights for VIVO IPL 2016 through and Hotstar, is looking to charge between Rs 5.5 crore to Rs 8...

Sports OTT provider Veqta eyes 20 million viewers in the first year

Veqta, a new OTT digital broadcast network dedicated to sports, likely to launch in a fortnight, aims to redefine how sports are consumed in India

Will the launch of Amazon Prime disrupt the OTT sector?

India is all prepared for the entry of the new OTT player from Amazon, Amazon Prime Video scheduled on November 18. Will it prove to be a game-changer...

Guest Column: Digital video to rule the roost in India in 2017: Gaurav Gandhi, Viacom18

Gaurav Gandhi, COO, Viacom18 Digital Ventures, looks back at the highlights of 2016 in the digital video spectrum and what to expect in 2017

Hotstar announces exclusive content deal with Disney India for its Premium service

Latest Disney, Disney.Pixar, Marvel, and Lucasfilm movies will now be available on Hotstar in India via SVOD

The ambition is to be the primary destination in the OTT sector: Ajit Mohan, Hotstar

As Hotstar has entered a new studio partnership with Disney India, Ajit Mohan, CEO, Hotstar tells us more about the deal, reception to its premium ser...

Viewership on Hotstar reached a new high in APAC during the India-England Series

Apparently, over 25 million users streamed a single match, accounting for a bulk of India's Internet traffic on January 19, 2017

Hotstar, Zapr enter strategic partnership to drive next wave of mobile audience analytics in India

Will collaborate to create deep audience segmentation and razor sharp targeting as a trail-blazing move for the mobile advertising ecosystem

Hotstar gets Vivo, Maruti Suzuki as co-sponsors for IPL Season 10, 2017

Hotstar announced Vivo and Maruti Suzuki as the co-presenting sponsors for the streaming of the 10th edition of the Vivo Indian Premier League 2017.

Na life rukegi, na game rukega, says Hotstar's new commercial for Vivo IPL 2017

Given the super-busy lives we all lead, the new campaign makes a strong case for life to go on even as we get caught in the IPL fervour