Brands gear up for Tata Mumbai Marathon

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 regis...

Investing in app helped Nykaa reach greater heights: Hitesh Malhotra, CMO, Nykaa.com

Here is how partnering with Criteo and a robust digital content strategy changed Nykaa.com’s game in India