Mars' M&Ms, retailer John Lewis, Brooke Bond Red Label win Golds at Warc Media Awards

The international 10-member jury chaired by Ron Amram, VP Media of Heineken USA, have awarded four Golds, two Silvers and one Bronze in the Best Use o...

Publicis wins Heineken India account

The agency takes over the business from Wieden + Kennedy and will partner the account of their Bangalore office

Flashback 2014: The year saw the coming of age of social media

Sandeep Aurora, Director, Marketing and Market Development at Intel, talks about the top trends and challenges that the marketing fraternity saw in th...

Heineken to be awarded '2015 Creative Marketer of the Year' by Cannes Lions

Heineken will be honoured during the 62nd edition of Cannes Lions, taking place from 21-27 June 2015 in Cannes, France

Heineken to be awarded '2015 Creative Marketer of the Year' by Cannes Lions

Heineken will be honoured during the 62nd edition of Cannes Lions, taking place from 21-27 June 2015 in Cannes, France

Video: "With infrastructure moving from 3G to 4G, it is a great time to be in the Indian market"

Omnicom Media APAC CEO Cheuk Chiang, in an exclusive video interview, talks about the burgeoning Indian mobile market & using tech to better connect w...

Video: "With infrastructure moving from 3G to 4G, it is a great time to be in the Indian market"

Omnicom Media APAC CEO Cheuk Chiang, in an exclusive video interview, talks about the burgeoning Indian mobile market & using tech to better connect w...

Video: The next 1 bn ppl joining social are going to come from mobile: Cheuk Chiang

In an exclusive video interview, the APAC CEO of Omnicom Media Group passionately talks about how mobile will change the face of communications as we...

Video: The next 1 bn ppl joining social are going to come from mobile: Cheuk Chiang

In an exclusive video interview, the APAC CEO of Omnicom Media Group passionately talks about how mobile will change the face of communications as we...

A voice in your head telling you to grab a Heineken?

If it is, don't be alarmed! You do not have a problem. It just means that the beer brand's experiential marketing initiative has hit a home run

The Indian outdoor landscape through the creative lens

Creative honchos say that the OOH industry needs a little madness. Campaigns from Aam Aadmi Party, Heineken & India TV are among the few they would li...

Heineken persuades travellers to change plans at the drop of a hat

Heineken asked travellers at JFK's Terminal 8 to play a game of 'Departure Roulette' that assigned them a new destination at random - effective immedi...

Heineken persuades travellers to change plans at the drop of a hat

Heineken asked travellers at JFK's Terminal 8 to play a game of 'Departure Roulette' that assigned them a new destination at random - effective immedi...

What's preventing India from winning Creative Effectiveness Lions?

Don't we have campaigns that have resulted in the growth of client's business or do we have lack of substantial data and measurement metrics to valida...

What's preventing India from winning Creative Effectiveness Lions?

Don't we have campaigns that have resulted in the growth of client's business or do we have lack of substantial data and measurement metrics to valida...

Sports, music & a little quirkiness drive Heineken’s success story

By promoting the thought of enjoying Heineken in moderation and drinking responsibly, Heineken has made moderate drinking aspirational

Heineken bullish on digital marketing

UB Group’s beer brand, Heineken is set to invest almost 15 per cent of its marketing budget on digital and social media platforms in the next qu...

Marketing Unplugged: Using mobile in your marketing mix

A successful mobile marketing programme needs to get the consumer to do something, and reward him/her to do so. This fortnight, Suman Srivastava highl...

Heineken ‘opens a new world’ with OOH campaign

Heineken, the well-known beer brand launched in India by United Breweries Ltd, has embarked on an OOH campaign, titled ‘Open your world’....

Reporter's Diary: That one phone call which can make or 'break'

As correspondent Sai Prasanna learns to steer her way through stories, meetings, deadlines and balancing professional and personal life, she makes out...

Heineken’s digital duties assigned to 22feet

Bangalore-based independent digital solutions provider 22feet has won the digital duties of Dutch beer brand Heineken. Vineet Gupta, Managing Partner,...