AndBeyond.Media launches revolutionary Header Bidding S2S

By allowing multiple buyers to bid on ad spaces at once through a unified auction, S2S will increase the value of a publisher’s programmatic ad yield,...

Guest Column: Unraveling Header Bidding, Programmatic's Top Trend for 2017: Dharika Merchant, AndBeyond.Media

Header bidding is an improved way for publishers to hold auctions, enabling advertisers to vie for premium publisher inventory – both reserved, and un...

New Criteo tool promises average 20-30% higher publisher revenue

Ad tech player Criteo has launched Direct Bidder, a new programmatic buying tool, which it says will cut away the daisy chain and connect publishers d...

5 ad tech trends to look out for in 2017: Siddharth Gupta, Chief Business Officer, GreedyGame

From header bidding and ad fraud to viewability, Siddharth Gupta, Chief Business Officer, GreedyGame, shares five ad tech trends to watch out for in 2...