HDFC Life Onboards Adby Ventures as their Anti-Fraud Partner

Adby Ventures announced recently that HDFC Life has implemented its solutions to detect and prevent fraud and protect interests of the business and th...

Ability to rebound a vintage brand to be super desirable worldwide is a unique thing: Gonzalo Brujo, Interbrand

The CEO, EMEA and LatAm, Interbrand spoke about the current challenges for Indian brands to compete at the global level and shared tips on brand safet...

HDFC Bank is India’s most valuable brand, fourth year in a row: BrandZ™ Top 50 Most Valuable Indian Brands 2017

The study by WPP and Kantar Millward Brown also noticed that international brands like Amazon and Uber have understood Indian sensibilities better tha...

Inuxu's 'adgebra' platform joins forces with iZooto for native ads in browser notifications

adgebra and iZooto have collaborated to help publishers monetize web notifications since they drive about 40 per cent traffic for select publishers

More than 80% of our transactions are digital now: Ravi Santhanam, CMO, HDFC Bank

Santhanam elaborates on why it made perfect sense to launch #StartDoing, a digital-only campaign for HDFC Bank

Kartik Jain moves on from HDFC as Marketing Head

His next destination remains unknown at the moment

Dentsu Webchutney ropes in Nishi Kant as EVP and Branch Head, Mumbai

This is Kant’s second stint at Webchutney; the first one lasting almost 10 years till 2014

HDFC Q3 Net revenues up by 20.7% to '9,940.7 Crore

Net revenues increased by 20.7% to `9,940.7 crore for the quarter ended December 31, 2015 as against ` 8,234.8 crore for the corresponding quarter of...

HDFC Life launches new ad campaign, focuses on retirement planning

The campaign aims at persuading early retirement planning behaviour in the 35 – 45 year olds, for whom retirement planning is not a priority today

HDFC’s Keki Mistry rings the opening bell at the BSE

He was present at the Bombay Stock Exchange (BSE) on the invitation of ET NOW to celebrate the BSE day

IPL-7 – Keep the tournament transparent, say marketers

Marketers have welcomed the initiatives taken by BCCI to make the tournament more transparent. However, most are adopting a wait and watch policy as f...

Banks cash in on social media in a big way

From creating social conversations to using the right technology as well as promoting social causes - private sector banks in India are betting high o...

HDFC Bank reaches rural markets with Adwallz’s campaign

Adwallz, India’s only organized, premium wall painting service provider agency, is all set to extend its existing wall painting campaign for HDF...

ICICI Bank takes lead in visitors from HDFC Bank: Vizisense

Latest data from Vizisense shows that ICICI has taken the lead from HDFC Bank as the most visited banking portal from India.