Print industry still on road to recovery

From November 9, 2016 till end of February, 2017 the print business came to a complete standstill, experts

Are advertisers bullish with festive ad spends this year?

A total of Rs 24,000 cr is expected to be spent over the two-month period

I fear we may end at around 5% growth: Anita Nayyar

The CEO of Havas Media group, India and South Asia, believes that a crunched festive season, GST and demonetisation have resulted in a triple whammy f...

Chinese smartphone makers grow strong despite Indian govt. sending them notices over data theft concerns

According to the latest IDC report Xiaomi and Vivo have shown growth even after the application of GST. 28 million smartphones were shipped to India i...

e4mrecap: The Week That Was

A recap of the most important stories that you may have missed this week

Ad revenue dips by up to 25% in July due to GST teething problems

Despite a significant initial drop, industry experts are hopeful that the market will recover the losses by end of the year. Experts claim that the ro...

Radio hoping for festive cheer after disappointing H1'2017

Most private FM players have seen drop in revenue in the opening quarters of 2017 due to various government policies including GST, RERA and more. Yet...

Experiential marketing seeing spends even after GST and demonetisation: Prateek Kumar, CEO & MD, NeoNiche

Kumar believes that consumers are no longer experiencing the virtue of a brand but are instead experiencing what their five senses feel, which is why...

Ad-spends see minor short-term decline due to GST

As July draws to a close, we take a look at how marketers reacted to the new tax regime

The festive season will bring good fortune to the industry: Puneet Anand, GM & Group Head (Marketing), Hyundai

Anand speaks about product launches, customer safety and Shah Rukh Khan as the brand ambassador since 1998

Guest Column: Impact of GST on Digital Advertising: Nitin Gupta, Xapads Media

After GST, the overall ad share of the digital media is expected to reach 24 percent by 2020, means 100 percent more (double) to its contribution in t...

e4mrecap: The Week That Was

A recap of the most important stories that you may have missed this week

When everybody in the industry was de-growing during demonetisation, we were growing: Neelima Burra, CMO, Cargill Foods India

After a stagnant growth over the last few years, Cargill Foods India has taken a leap of faith by bringing about various changes within the organisati...

Magazine publishers gear up for "long-drawn" struggle to revoke 12% GST on LWC paper

A meeting between the Association of Indian Magazines and the Union Revenue Secretary could take place later this week

GST will build a new India: Venkaiah Naidu

We all should welcome GST, it is not an effort of a single party, said Naidu at India Today’s Midnight Conclave- Trust With Tax

Marketers and advertisers welcome GST despite short-term hassles

Though GST is seen as a game changer for industries across the board, the new tax system will not immediately be a hassle free affair, say marketers a...

Long term benefits of GST will outweigh initial pain: Santosh Nair, Editor, Moneycontrol

GST is an important step towards reducing the flow of black money in the system, and the benefits of that will reflect in the years to come, says Nair

Has the GST campaign missed the bull's eye, ask experts

Experts feel that the GST campaign is high on nationalism but low on relevant details

GST impact: Media businesses in training mode as D-Day arrives

Nearly Rs 20,000 crore adex is likely to receive a massive boost under GST

GST Impact: India has to see a new normal, says Arun Jaitley

Arun Jaitley, Minister of Finance, Defence and Corporate Affairs, believes that GST was a much-needed reform that is in the interest of the common man...

Panasonic introduces 'The Greatest Sales Time Offer' to boost sales

Panasonic aims to boost sales before the roll-out of GST slabs and pass on the advantage to the end customer

Onam season compels marketers and advertisers to up the ante

Optimistic about GST, industry experts predict high spending in advertising and marketing this season

Concerned print industry braces for new tax regime under GST

Under the GST, newsprint will be subjected to a heightened tax rate of 5% as opposed to 3%, earlier. While some publishers fear increased cost, others...

GST: Taxation process for the advertising agencies may get complicated

Advertisers feel that with Goods and Services Tax (GST), the taxation process for the industry will become more complex, but the benefits will outweig...