Reporter’s Diary: A marathon of events, meetings and stories...

As I write my Reporter’s Diary for the first time, my mind helplessly submerges in the exciting journey I have had so far with exchange4media, a...

DDB’s Chuck Brymer & Google’s Nikesh Arora to team up @AdAsia 2011

With just a week to go for AdAsia 2011, the total delegates count has already crossed a formidable 900 from over 25 countries. The Organising Committe...

Google’s India Head Rajan Anandan on ASCI Board

Rajan Anandan’s appointment on the Board is strategic to ASCI’s plans to step up its efforts to promote fair advertising practices in the...

Incumbent brands should think like insurgents: Vinita Bali

MD and CEO, Britannia Industries - Vinita Bali’s success mantra for brands is simple. Incumbent brands should think like insurgents and keep cre...

Industry leaders on navigating rough seas - Watch Videos

Pitch Madison Ad Outlook predicts the industry to grow by 9%. Sam Balsara, Nigel Wark, Satyajit Sen & Praveen Sharma comment on the subject

In hyper growth mode: Google India

Google is focusing on making its products – search, video, social – interesting & accessible to more people, says Rajan Anandan, MD, G...

“An upcoming ad agency’s big strength is local touch”

Specialised services, innovative approach & new media can help create a strong clientele for ‘not so big ad agencies’, feel industry l...

Guest Column: “India is still the toast of Silicon Valley”

India is a key market for any organisation looking at growth, says Lara Balsara of Madison World

Advertising is the industry of the future: Nielson B-School Survey

Other industries that are high on the radar are FMCG, eCommerce, automobile, market research, healthcare, etc.

Why be the 30-second spot when you can be the whole show?

Robert Kyncl of YouTube shares case studies of Unilever, TopShop & Chevrolet to elucidate how brands can use YouTube to reach out to a greater consume...

Prepare for the transition of brand comm from ads to acts: KV Sridhar

Now is the right time for Indian marketers to start building non-transactional messages in the digital space & create ideas that are relevant to peopl...

Google (Emotional) Search reunion ad moves hearts

The striking film has an extremely emotional plot and brilliant characters. The product offering is perfectly embedded in the new ad

AKQA's Rei Inamoto is AdFest 2014's Grand Jury President

Inamoto will preside over the Interactive Lotus & Mobile Lotus as its Jury President, and also head the panel comprising of other Jury Presidents. He...

Five trends reshaping creativity in 2014

The year 2014 will be more challenging for the creative industry. With shrinking budgets, agencies will face the challenge of creating the best strate...

Online ads get up close, and personal

Personalised content is the buzzword in advertising targets, but are advertisers striking the balance between being attractive and discreet, subtle an...

Search and display ads continue to command high ad spends

Advertisers bet big on search and display ads, a trend which is likely to continue in the evolution of online advertising in India, say experts

GroupM to launch online Diwali Mela

The initiative, supported by Google, aims to become the largest festive season destination on the internet

Flashback 2014: The year that we moved from advertising to storytelling

KV Sridhar, Chief Creative Officer, SapientNitro on the shift in advertising where people rather than brands are heroes, the rise of long format ads,...

Guest Column: Advertising and media hallmarks of 2014: Madhukar Sabnavis

Madhukar Sabnavis, Vice Chairman, O&M India comments on the BJP campaign, sporting leagues, e-commerce explosion, and other defining moments of 2014

Ad blockers on the rise, digital advertisers in India emphasize on content

As ad blockers gain traction in 2015, Indian advertisers still have some time to battle it out. Content is becoming key to being visible and avoiding...

Trendspotting: Video advertising becoming a high-growth medium to promote brand story

On back of rising internet penetration, brand marketers are increasingly looking at benefits of a fine-tuned video platform strategy through cross-dev...

Indian brands pay tribute to the spirit of Fatherhood on Father's Day

From online contests, to launching emotional videos, every brand made an attempt to dish out something unique

TCS, Wipro, HCL most influential brands in India: LinkedIn

Technology companies headed the ranking with Microsoft taking top position. Other brands including Forbes, Harvard Business Review came in second and...

As traditional ad networks become obsolete, media agencies bet big on programmatic ad space

The digital ad network ecosystem has been going through a tumultuous phase recently and these are a system of the traditional ad network now becoming...