Media fragmentation & proliferation of devices makes consumer behaviour complex: Torrence Boone, Google

Boone, VP Global Agency Sales, Google says that the popularity and rise of digital has resulted in fragmentation of media and proliferation of new dev...

TUNE Teams Up with Google To Help Stop App Install Fraud

New app install data from Google Play integrated into TUNE’s Fraud Prevention Solution enables marketers to defend against mobile app click injection...

Kishore Biyani's roadmap to make Future Group a Trillion Dollar Biz by 2047

Retail 3.0 is the Group’s 30-year plan to become Asia’s largest integrated consumer retailer by 2047

Guest Column: Data from digitized employee benefits can make powerful predictions

The amount of data that can be generated from employees is immense and this data can be used for the benefit of the organisation as well as the employ...

How marketing can get smarter with machine learning

At a time when machine learning and artificial intelligence is revolutionising digital marketing, Sapna Chadha, Head Marketing, Google India and South...

Developers can now see how visitors use websites with Google’s Chrome User Experience Report

Google plans to release more Chrome metrics data each month as part of the project named the Chrome User Experience Report.

Google launches new AdWords experience

With the aim of providing a faster and more intuitive AdWords for advertisers to reach their business goals, Google India has launched an all new AdWo...

Epsilon India will be a driver of growth and relevance for Epsilon globally: Ashish Sinha

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intellig...

Google announces support for Bengali content creators and advertisers

Bengali being the sixth most spoken language around the world, publishers and advertisers can now reach a large audience globally and target them with...

Digital to influence Rs. 4500 cr. FMCG consumption by 2020: Google, BCG Report

Google India and BCG released the “Decoding Digital Impact: A $45B Opportunity in FMCG 2020” report on Wednesday. The report projects that 40 per cent...

Google launches mobile payment app, Tez, for India

Launch partners for Tez include PVR Cinemas and redBus, who will be joined by a number of other businesses like DishTV, Jet Airways and Domino’s in th...

Build amazing products and everything else will come: Rajan Anandan, Google

Rajan Anandan, Vice President, South East Asia and India, Google, said that a technology brand first prioritises on scale and its products and that mo...

Marketing has become far more challenging in a multi-channel, multi screen world: Matt Brocklehurst, Google

The programmatic base is comparatively small In India but it is surely growing at an exponential rate, Matt Brocklehurst, Programmatic & Platforms Mar...

ICMA 2017: Spend 6X of content creation budget on promotions: Rajiv Dingra, WatConsult

The Founder and CEO of WAT Consult spoke about the mistakes to avoid while creating branded content

e4mrecap: The Week That Was

A recap of the most important stories that you may have missed this week

Google promises new tools to boost subscription for online publishers

Google is extending a peace offering to publishers even as many of the top publishers worldwide are expressing apprehension about the increasing domin...

Fake news, verification and transparency issues have not pegged growth of FB and Google: Sir Martin Sorrell

Following the recent release of WPP half-year results, Sir Martin Sorrell says that the importance of duopoly continues in WPP’s media investment; exp...

Logicserve Digital certified as DoubleClick certified marketing partner

DoubleClick's Marketing Partner program by Google features digital marketing experts that have been carefully vetted to meet its rigorous qualificatio...

India to reach 650 mn Internet users by 2020: Rajan Anandan, Google India

The three big drivers of Indian internet penetration have been, and continue to remain, dropping prices of data and smartphones and the rise of Indian...

Google building a new visual publishing format similar to Snapchat

The new format will be built on its AMP mobile optimization technology and is said to be similar to rival Snapchat’s Discover feature

Google makes publishers an offer they can't refuse, maybe

Google is reportedly offering publishers more control over ad sales on Youtube as well as their own websites if they choose to use YouTube’s backend v...

App developers prefer iOS over Android as it is less complex: Yash Mishra, Founder, VoxWeb

In conversation with exchange4media, Mishra shares his views on issues faced by app developers in the country and his plans for VoxWeb

Helping publishers grow revenue remains a huge focus for us: Sundar Pichai, CEO, Google

While announcing Alphabet’s 2017 Q2 results on an earnings call, Google’s CEO highlighted the factors influencing its growth. He also spoke about foc...

Google records $26 bn in revenues, up 21% YoY

The second quarter results for 2017 was recently released by Google. The revenues have grown considerably despite the fine slapped by the European Com...