GCPL increases advertising investment by 48% in last quarter

While TV is the lead medium, GCPL is looking to increase its spends on digital, BTL, print & radio. The company plans to make digital a core part of i...

Candid Marketing adds 7 new wins to kitty

Candid Marketing has bagged the activation campaigns of AXN, Sahara Force India, Superdry, Godrej Aer, Adidas, Kelloggs & Hopscotch

Godrej aer innovates, spreads fragrance via print

Using a fragrance spray technique, Godrej spreads the essence of its air care brand ‘aer’ with the help of Bombay Times

Godrej aer innovates, spreads fragrance via print

Using a fragrance spray technique, Godrej spreads the essence of its air care brand ‘aer’ with the help of Bombay Times