Guest Column: Paradox in TV Media Planning (Personal Bias Vs Scientific Numbers)-- Debadutta Mishra

Is it right to supersede one’s personal experience over an established and a high sample based system? Are the existing systems and tools not capable...

Hotstar's Billions OOH campaign is intriguing but not all are impressed

The OOH Campaign for the TV series Billions streaming on the OOT platform was created in-house by the company

Samsung, Flipkart & Practo ride 'Game of Thrones' wave, launch inspired campaigns

Keeping the popularity of the show in mind, brands like Flipkart and Samsung have launched various campaigns around the new season of Game of Thrones

Game of Thrones S7 episode 4 leaked, Star India initiates investigation

Star India issued a media statement on Friday evening assuring forensic investigation to swiftly determine the cause

Star ropes in Amazon, Ola Micro & Housing.com for Game Of Thrones season 6

Star World Premiere HD cashes in on Game of Thrones season 6 premiere by roping in sponsors like Amazon, Maruti Suzuki Baleno, Ola Micro and London Da...

How Star India is cashing in on the Game Of Thrones fever

With today’s early morning premiere of the seventh season of ‘Game of Thrones’ on Hotstar, following up on Star World tomorrow, Star India has managed...

Four people arrested for leaking the Star India copy of Game of Thrones episode

The leak had occurred from Prime Focus Technologies’ Bengaluru office and the accused have been sent to police custody for seven days

Season 7 of Game of Thrones premieres on July 18

Will air on Tuesdays at 11pm on Star World and Star World HD

Game of Thrones official merchandise now in stores

Black White Orange has exclusive licensing and merchandising rights for the India market