Helios bags sales mandate for FoodFood

It is to be noted that Helios was initially given the sales mandate for FoodFood in January 2013

Helios Media forays into digital media

The venture has bagged the mandate to represent YouTube channel Sanjeevkapoorkhazana. Helios will work on embedding brand's messaging within the conte...

Food will be our growth category both in terms of consumer and advertisers: Uday Sodhi, SPN

We speak to Uday Sodhi, EVP and Head – Digital Business, Sony Pictures Networks India (SPN) on introducing food genre in OTT space, how it will be a m...

Two food channels announced… The age of super-specialisation?

Food shows, so far, were seen on travel channels, lifestyle channels and general entertainment channels. However, now two media groups have announced...

Zee Khana Khazana first off the mark among food channels

Food is the flavour of the last quarter of 2010. As the race to launch food channels heats up, ZEEL is all set to launch its food channel, Zee Khana K...

Karthik Lakshminarayan resigns as COO of FoodFood

He joined FoodFood in December 2010 and played an important role in launching India’s first ever food channel entirely shot in high definition.

FoodFood expands its network in Karnataka

Food lifestyle channel FoodFood continues with its expansion mode as it enters the South India market. Overseas expansion plans are also on the anvil.

Why food is big biz on TV

With changing consumer tastes and exposure to global cuisines, channels are looking at food-based programming as a strong bet to lure viewers

Helios Media to handle ad sales for FoodFood

Helios Media has bagged the revenue monetisation services for FoodFood channel. Earlier, the ad sales duties were handled by an in-house team

Helios Media expands operations; elevates Bala Iyengar as COO

In addition to inventory sales, Helios Media has enhanced its teams to include talent in the areas of content syndication, custom events, celebrity ma...

Discovery Communications buys majority stake in FoodFood

The focus will be on improving FoodFood’s distribution and sales with Discovery taking over responsibilities for the channel’s advertising.

There is no point in Discovery taking a partnership and not growing it: Arthur Bastings Prez & MD Discovery APAC

Arthur Bastings, President and MD of Discovery Networks Asia Pacific, has reiterated the company’s endeavour to improve and expand its digital presenc...

FoodFood, Qunitillion Media seek FIPB clearance

According to media reports, Raghav Bahl’s Quintillion Media and Sanjeev Kapoor’s FoodFood have applied to the Foreign Investment Promotion Board (FIPB...

Flashed Yesterday: Discovery Communications and FoodFood partnership called off

"At this time, we can confirm that we are not entering into the partnership with FoodFood as announced earlier this year." said Discovery Communicatio...

FoodFood’s new show serves up flavours of India

FoodFood channel’s new show ‘Roti Raasta Aur India’ is a journey that will discover ‘roti’, a staple in almost all India...

FoodFood appoints Ogilvy India & Motivator as advertising partners

FoodFood is set to launch on January 24, 2011. The channel has appointed Ogilvy India and Motivator India for its ad duties.

FoodFood rules food & lifestyle genre in 2011

Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content

Food & lifestyle genre on growth path in 2011

Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content