Tata Docomo awards creative duties to Contract Advertising

The size of the account is estimated to be more than Rs 100 crore. It may be recalled that exchange4media was the first to report about the creative p...

Tata Salt showcases Mary Kom’s love for the nation

The latest campaign carries the brand’s philosophy forward & celebrates contemporary icons that are going beyond their own success & giving back to th...

FCB Ulka's new commercials for Tata Docomo play cleverly on 'less is more'

Commercials promote Docomo's new internet package for light internet users, saying a lot with little

It is unfortunate that industry unity is seen through only one lens - awards! MG Parameswaran

Following the formal announcement of his election as President of AAAI on Friday last week, M G Parameswaran talks about his unfaltering commitment to...

Reverse mentoring: What does an intern teach a CEO?

If there is anything ad land is ubiquitously voicing today, it's the indispensable & gratifying spirit of youth in the advertising field. From Piyush...

Publicis Capital promotes Joy Mohanty to National Creative Director

Joy will continue to be based in Delhi and will report to Bobby Pawar, Chief Creative Officer, Publicis South Asia

K S Chakravarthy to move on from FCB Ulka

K S Chakravarthy, popularly known as Chax, has put in his papers as National Creative Director, FCB Ulka, confirm highly placed industry sources

Brand HCL repositions; FCB Ulka creates new ad campaign

The campaign shows the essence of HCL and its foray into new business ventures, Talentcare (Education & Skill Development) and Healthcare

Margo from Jyothy Laboratories is meeting creative agencies

FCB ULKA's agency Interface Communications is currently the creative agency on the account. Industry sources indicate that the brand maybe looking at...

Suman Srivastava joins FCB Ulka as Chief Strategy Officer

FCB Ulka has also announced an alliance with Marketing Unplugged, a consulting firm started by Srivastava

Sanjay Tandon steps down as COO, FCB Ulka

After a six-year second inning with the company, Tandon has decided to move on. He is currently serving his notice period, and his next destination is...

Snapdeal releases funny ‘Sale-O-Shayri’ ad with Aamir Khan as a run-up to the Diwali campaign

The 360 degree campaign, conceptualised by FCB Ulka is focused on the upcoming festive season and aims to build excitement and anticipation among the...

Nerolac and Asian Paints ads encourage consumer involvement in paint category with a new ‘beautify your home’ spin

Nerolac’s festive ad features Shah Rukh Khan with the famous ‘Jab Ghar Ki Raunak Badhani Ho..’ jingle and Asian Paints ad features a middle-class man...

Snapdeal kicks off festive season with ‘Monday Preview Sale’

The brand, along with its agency FCB Ulka, has launched two TVCs, with Aamir Khan making announcements of the sale offers in a comic manner

Post their ‘sexist’ and ‘regressive’ ad, Amul celebrates women power in its latest TVC

The new campaign, ‘Amul Milk - Raise a glass to India's woman power’,conceptualised by FCB Ulka is expected to go on air in few days

Rohit needs to create a culture & ambition to attract & keep key talent @FCB: Carter Murray

Carter Murray, Worldwide CEO, FCB, talks about his expectations from Rohit Ohri who will don the role of Group Chairman and CEO (India) in January nex...

Women empowerment gets a fillip in advertising; Bajaj, Fortune Oil, Nature Fresh mirror new trends

Marketing strategies can never ignore women as they are pivotal in household purchase decisions. A recent flurry of ads confirms synergy between the t...

Nitin Karkare elevated to CEO FCB ULKA

Rohit Ohri who formally took over his role of Group Chairman & CEO, FCB Ulka this month, has already started putting things in place at the agency. A...

2016 to witness increase in creative hot shops: Industry experts

The trend of ad honchos starting on their own has been on the rise in the last one year. From creative heads like Abhijit Awasthi, Pratap Bose, Satbir...

Swati Bhattacharya slated to join FCB as CCO

It maybe recalled that Bhattacharya exited Dentsu last year as Principal Partner-Creative, she had joined Dentsu to lead Mama Lab in November 2014

Swati Bhattacharya joins FCB ULKA as CCO

It maybe recalled that Bhattacharya exited from Dentsu last year as Principal Partner-Creative, she had joined Dentsu to lead Mama Lab in November 201...

We need a couple of acquisitions: Rohit Ohri

New Group Chairman and CEO of FCB Ulka plans to debunk ‘old school’ myth around the agency; accelerate pace of change by adding digital assets

Now Snapdeal appoints BBH as its creative agency

The new communication from BBH is expected to be out sometime in April

Sunfeast Farmlite launches all-good digestive with new TVC

Sunfeast Farmlite is ITC’s foray into health biscuits segment and its Oats range of products offers 3 variants - Oats with Chocolate, Oats with Almond...