Experiential marketing needs to shift from tactical to strategic—Vikram Sakhuja, CEO, Madison

With the growth of digital, traditional marketing approaches have taken a back seat. There is far greater choice and far little discrimination betwee...

EEMA tastes success in Delhi High Court today

High Court rejects plea to vacate injunction; asks copyright licensors to prove their ownership

Delhi HC grants EEMA court stay against unregistered music licensing bodies

EEMA’s battle is against exploitation by the unregistered copyright societies, which charge ‘royalty’ for music played out at events

Wizcraft's Sabbas Joseph to be President of EEMA

Former EEMA President and Chairman at Fountainhead Promotions and Events, Brian Tellis, would be doing a formal handover to Joseph in the days leading...

"An event is an art that has just the correct blend of ent, mktg & advtg"

EEMAGINE 2013 saw power-packed sessions on industry and innovations, the ever expanding landscape of social events, and role of activation in brand bu...

EEMAX 2013: Encompass leads with 6 metals, Candid Mktg bags 5 metals

Encompass Events' total tally includes one Gold, two Silver & three Bronze metals. Candid Marketing, Mudra Max, Krayon & Wizcraft International are am...

Use activation as a tool to identify the core of communication, say experts

Industry experts at the EEMAGINE 2013 convention highlighted role of activation in brand building and how it can help fortify communication strategies

EEMAGINE 2013 gets underway in Jaipur from today

Bigwigs of the events and entertainment industry converge at Jaipur from Sept 5 to 7 to discuss the challenges & opportunities, besides awarding the E...

Industry experts to share success mantras at EEMAGINE 2013

Experts from diverse fields will converge in Jaipur for the annual convention of EEMA; they include Rob Norman, Jaya Row, Roshan Abbas & Antti Ohrling...

Events & experiential industry gears up for EEMAGINE 2013

Stage is set for the sixth annual convention of event and experiential managers, which also includes the EEMAX 2013 Awards and a B2B exhibition

"BTL spend is a critical, non-negotiable part of marketing budgets"

Super-specialisation is the key. In future, it will be all about what you can do best instead of spreading yourself too thin, says Vibgyor Brand Servi...

EEMA organises student contest to encourage young talent

The contest will give youngsters an opportunity to work with industry masters and see the events and entertainment world through their lens

The heat is on as deadline for EEMA 2013 approaches

As the July 20 deadline fast approaches, registrations and entries for EEMAX 2013 have gathered momentum. The early bird advantage for EEMAGINE ends o...

Events & entertainment industry all geared up for EEMAGINE 2013

The sixth annual convention of EEMA will be held in Jaipur from September 5 to 7. The EEMAX Awards will also be given away during the convention

Reporter’s Diary: A new learning everyday

For reporter Deepa Balasubramanian, the advertising, marketing and media domain is proving to be an experience of a lifetime

Ankur Kalra elected Vice-President for EEMA, North region

Ankur Kalra, who was General Secretary of the National Executive, EEMA, has been elected Vice-President for the North region. The election was conduct...

“Event management demands passion and hard work”

The events industry needs an equal amount of talent, creativity and quality hard work, say industry experts, who welcome an infusion of young blood

Digital is the way to success: Martin Da Costa

Martin Da Costa, CEO, Seventy Event Media Group, stresses on building client servicing resources to cater to last minute changes from marketers

Events & experiential’s ‘time for change’

EEMAGINE 2012 will look to table conversations that will chart the events and experiential marketing industry’s roadmap ahead